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In any industry in our life, there are always some well-known brands, and the furniture industry is also the same. The existence and reasonableness of these furniture brands, while ensuring the quality, must also have their own unique personality and taste. It is no longer a concept of a commodity, but a symbol of a certain lifestyle, an experience, and a certain self-concept. Apple brand can win the love of fans all over the world, because the brand advocates the "I" appeal, imac, ipod, ipad, the three "I" series products are all close to the individual needs of consumers, allowing consumers to show their own brand Unique personality, fashion taste and social identity.
The earth is round. Although Apple is still bitten by you, it is still Apple. Microsoft and Google still can't surpass the "soft and hard" iphone. The App Store is full of users' personalized needs, and the hardware can surpass. Can't replace the App Store, this is the true value of Apple, because that is the value of customer demand.
Henry Holtzman, chief knowledge officer at the Media Lab of the Massachusetts Institute of Technology, predicted that the TV station would die. 1. TV and computer are more and more consistent; 2. The program has gradually been transformed into user experience, and operations can be completed without TV; 3. TV stations are dying, video is booming, and TV manufacturers must change. 4. The rise of multi-screen interaction and social TV will change the characteristics of TV. 5. Everyone will have a TV of their own.
In addition, mobile communication operators, electrical appliances, clothing and other industries are groping on the road to meet individual needs. There are indications that as customers become more self-conscious, individualized needs become more and more distinct. In the future, it is even possible to achieve a completely personalized, one-to-one tailoring. If you can't meet their individual needs, it is not alarmist to go to the end of the road!
At this point, we don't have to ask: Where is the road to personalized demand in the furniture industry?
Nowadays, many of our manufacturers are making furniture, but actually impose their wishes on consumers. In a sense, this is tantamount to the ideological action of raping consumers. Including some of our domestic brands that are more individualistic, they think that they must accept things they do, so many bosses specialize in styles, how to highlight research, rather than how to meet the individual needs of consumers.
Of course, we are also delighted to see that many companies in the furniture industry have already seen the development trend of individualized needs. The most mentioned ones are the words “customizedâ€, such as custom furniture and custom wardrobes. Among the companies that pioneered the custom furniture industry earlier, they have already grown a number of well-known brands, and they have already taken the lead in the industry. In addition, a large number of emerging brands such as Wood House, Weiyi, and Blue Valley have emerged in the field of custom furniture.
In addition, the combination furniture is popular among users because it is easy to disassemble, store, and easily meet individual needs.
Of course, meeting the individualized needs is not equal to “customizingâ€, and “customizing†is not equal to processing according to the size and style of the customer's needs. On a certain level, custom furniture is a service industry. Therefore, those brands that have been eliminated in the field of custom furniture are all because they have not recognized the essence of the industry and cannot be carefully removed from the bureau by carefully doing the service details. Personalized needs, the content is more abundant.
For more information on China's furniture industry, please pay attention to the official website of Xianghe Furniture City ().