1fae=ingLiU: Shanxi Youth Management Cadre Learned from the background of homogenization competition, comprehensive. Three unique sales propositions and three operating customer satisfaction management theories, satisfying the customer satisfaction of the wine, and systematic design, with a certain practical guiding value.

Hotel; product and service planning; unique sales advocate customer satisfaction Modern hotel is a comprehensive organization that integrates product and service certification, products and additional products, and is also a very intensive use of public relations. Public relations has a hierarchical function: communication. Operation, planning, and extensive use in hotels. As a very standard window industry, the customer satisfaction of the wine is particularly important. The famous American management scientist Durak said: As long as two companies have only two basic qis, they only implement market concepts and innovations. Because they can create customers.

From the consumption characteristics of hotel service objects, the product and service strategy 1. The group service of the hotel service object and the relationship between the strategy.

The hotel is in the 4 protection of marketing, if the product ghost is not doing well, the price strategy. Channel strategy. The promotion strategy has lost its support. Marketing emphasizes 4 retaining customer satisfaction and turning to introduction'. Because of the group behavior in hotel consumption, especially catering, the word-of-mouth effect is magnified geometrically, so the positive and negative influences spread quickly. It will make other 3 strategies outside the product strategy very fragile; due to the huge dependence of hotel management on repetitive consumption, customer satisfaction is particularly important in hotels. In the operation, we must emphasize that we can't take customers to do trials. If your products and services are not in place, we would rather not start business, and we must emphasize the spirit of opening a store.

2 The diversity of hotel service objects. The operation of the hotel is characterized by the mass of the consumer team, and the other aspect shows the difference of the individual consumption. This seemingly contradictory characteristic is also present in the hotel, which is the biggest peach battle for the hotel operation. This difference is manifested in the difference of physiology as well as in the differences and cultural differences of the rationale, and also in the differential age, gender, and geography of the demographic category. The nation is ultimately manifested in the difference in demand for products and services. Differentiation and efficiency are contradictions. Whether this contradiction can be solved is the key to the success or failure of the operation.

The high sensitivity and modernity of the Wang Hotel service. The hotel welcomes guests at a high level, and provides a place for food, accommodation, culture and entertainment, and a variety of life services, especially tourist hotels. The source of the guests is wide. In addition to the differentiated needs of services, the service is more realistic and The potential needs, but also bring a modern standard of living, which is not covered by the sentence. The sensibility of service presents many irrational characteristics, and the service methods required by a customer at different times and different circumstances may also be different. This is also a concept of differentiated services for hotels. Differentiated service systems and service capabilities have created new challenges.

two. Differentiation, version%% Customer Satisfaction Customer satisfaction management was initiated in the 1990s and is an English camp. It emphasizes the starting from the customer demand, breaking the traditional market share marketing model to establish customer sales marketing guidance. [3 through the product of the enterprise. service. The brand continuously conducts regular quantitative, comprehensive tSI customer satisfaction index and S customer satisfaction level evaluation and improvement, and judges service quality optimization to maximize customer satisfaction, thereby achieving customer loyalty awareness, and also strengthening enterprises to resist market risks. Management and innovation and the ability to continue to stabilize and increase efficiency. The customer's full price index is expressed in terms of grossness; service. time. Quantity, price. grade. Design, quality. To maximize customer satisfaction, differentiated services are important. Many effective operators believe that service is smart: specialization. Personalization of personalized and personalized services is differentiation. For the first time, guests staying at the Oriental Hotel in Guangzhou asked for seven sets of chemise and seats to gather with friends. When the guest stayed at the hotel for the second time, the hotel prepared a set of browns for him according to the customer history file. With the seat and the seat, the guests are very satisfied.

When the hotel's basic hardware and services are getting more and more convergent, you should research the marketing port. The version of the mouth is 01 tons of this mountain 1 ha 9. Yesterday, the shrinking brother is the meaning of Chinese unique sales. That is the selling point. Selling points will help your hotel's products and services to sell and increase customer satisfaction.

The differentiation of hotel products and services into the differentiation of 05 household design services must consider the urgency of customer demand. It is necessary to test 196 households, Ma Guozhu, and a lecturer at Shanxi Youth Management Cadre College. , TT, JL Ma Guozhu: Whether the hotel's product, service planning and customer satisfaction can increase the cost of the enterprise; whether the free service requires a fixed cost, but also a variable cost, in fact, is equivalent to advertising costs. In recent years, the author has differentiated the products and services of the hotel.

The USP conducted a definite observation and combined design project with the training and promotion of some star-rated hotels.

1 green service system. This is both an international requirement and a product and service standard that hotels should abide by. In the operation, we can focus on two aspects: 1 use pollution-free. High quality vegetables and food. For this purpose, Beijing Pastoral Village has established a thousand acres of pollution-free fruit and vegetable customers. General hotels should also have a well-known, stable and pollution-free fruit and vegetable and food supply base, and tell customers in a credible and visual way. 2 high temperature sterilization of tableware and other service items. You did it, you have to let the customer see it. Put the equipment in the service hall and take out some supplies under the customer's gaze.

2 meals difference system. In addition to the differences in cuisine, consider the physiological differences and ethnicity of the customer. Racial differences, at least in the next few areas, can be differentiated and developed, and tell the customer in a conspicuous way; 1 low-sugar meals. Designed for the development of diabetes patients and prevention population; 2 Hui people cuisine. In addition to the unique design of the dishes, a special chopping board is used. Cutlery, wok and related facilities, but also clearly tell the customer; 3 pregnant women. Mainly from the taste and nutrition, showing the care for pregnant women and pregnant babies; 4 international cuisine.

_3. Differentiation of individual items and environment. 1 carpets, curtains, murals, notes, etc. in the color. Differentiation in style; 2 differentiation of tea 3 differences in pillows.

4 Internet services. In an era when Internet communication is extremely common, it is a unique selling point that every hotel in your hotel can access the Internet and become a public facility like a TV.

5. Create a unique image. In the case that people have a common understanding of the existence of pornographic services in hotels, the selling point of the Shenzhen Hotel’s Taihua Fangya Hotel has won success. Some of the names of celebrities who have stayed in the room are also named to help shape and spread the image.

6 wedding extension service. Guangzhou Garden Hotel once gave a wedding gold cup to the newly-married couple. We recognize that if you design a happy reception desk for the newcomer, the hotel's advertising invitation. Services such as wedding anniversary banquet coupons can make the service more humane, and also advertise for the hotel, while laying the groundwork for the post-business.

The party added a number of service items and provided a number of free services. 1 Provide envelopes and stamps to guests staying at the accommodation. Manuscript paper, write a letter; 2 provide free car wash services for customers.

Exceeding customer satisfaction makes customers feel self-fulfilling.

Customers always want to establish a close relationship with the hotel, and also think that the familiar environment is conducive to self-expression. Some hotels in foreign countries require the lobby manager to see the guest or the guest who paid the bill for the second time. They should be able to call out her family name and position to make the customer feel self-fulfilling. They advertise the idea that customers are always right, and insert their own business flags into the world. In the Qiao/10 era, we deserve to study and learn from it. On the coincident page of the activity of 42, the empty nest time accounted for the whole day activities 15. Spleenization period 13? 15 exemption according to the observation of 5 nests spleenization rate of 9175? 100. During spawning and spleen eggs, each The nest only has a relative bird to spend the night in the nest. In the spleenization period, the nest protection is very strong. According to the April 15th, 1998, the nesting bird of the No. 2 nest is in the nest. When we approach the nest 301, the bird in the nest flies to the nest at 501. Clump ground. And a scream, when the person leaves, immediately return to the nest to continue the spleen eggs.

The number of eggs in the nest is only a small number of cases. Yuwei was born by the male and the female on the first day of the shell. The nesting of the nest was not lost. The eyelids were very dark and the ear holes were tight. The whole body was red. Only the back of the head pillow was sparse. No. Chaoweiwei was observed throughout the day: 3 days old, 5 days of feeding, nesting% minutes, 5 days old, 7 days of nesting, 11 minutes, 7 days of feeding, 9 days of feeding, all day feeding, no coincidence time. In addition to feeding, the birds of the Uighur Birds continued to take the feces out of the nest from the nest.

Regarding the long-term weight of the bird, a systematic measurement of 4 nests of 4 birds was carried out. The average weight of the 1st day was 3 to 6 days. The maximum daily growth rate was 1. The average weight of the bird before the flight was 143.

The body length of the Wei bird increased by 4.3 per day, and the town’s speed before the flight was as long as 92.

The mountain has a period of 11 days, and after jumping out of the nest, following the bird's jump and screaming, it still does not feed itself. It takes 68 days for the bird to continue to feed outside the nest before it can live independently.

The survival rate of the Uighur bird is very low, with an average of 19 and Yang Xueming, mainly because the nesting position is too low, and the land pills built on the roadside shrubs near the forest edge shrubs and near the settlements are very easy to be According to statistics, two of the five nests were smashed by children and that the eggs were smashed. This is the reason for the low survival rate of the birds. It is also harmed by natural enemies, such as the eggs of the No. 1 nest in April. It was eaten by snakes on the 26th.

5. Food composition. Through direct observation in the field, the method of neck-cutting during the bird's stomach and Yuwei was used to identify the food of Shankuo. The foods mainly include: fear insects, long-legged spiders, oriental chafers, hairy insects, and worms. , stag beetles, step worms, camouflage worms, sights. Mosquitoes and moths, in addition to eating a small amount of grass, can see that Shanpeng plays an important role in controlling agricultural and forestry pests, and should be strengthened.

This article was reviewed by Mr. Liu Huanjin from Shanxi Institute of Biology and Mr. Guo Cuiwen from Taiyuan Normal University.

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