Packing pit secret foreign sales skills in music debate

How to improve sales skills? Foreign sales bring different pleasures.

Awesome word games

A microblogging talk about overseas sales skills online discussions, people can not help laughing.

A big brand of potato chips was anxious to indicate that the fat content was reduced by 25% compared to conventional products, which made buyers stunned. When we look at the nutrient composition table, there is no change in fat content, and there is no change in labeled energy (commonly known as calories, calories). I put it in my mouth again and tasted the same... I finally found the reason for the reduction in fat because of the fact that the number of potato chips was a quarter less!

For example, the vegetable oil ad declares that "this product contains no cholesterol", so you think it has more health, in fact, all vegetable oils do not contain cholesterol.

The word games on this product packaging are often used by marketing planners in developed countries, as long as they are not illegal and creative. The domestic marketers are also well-educated, but they have not yet reached this level and are somewhat "technical."

In the packaging of cookies, it is more than a thought. Cracker-like products are called “high-fiber” and people feel doubled at first glance. In fact, high-fiber does not mean low-fat, and on the contrary, high-fiber products tend to have higher fat content because there is no large amount of grease to help. High-fiber products simply can't swallow.

As long as words such as “nutrition”, “health” and “natural” are used, consumers feel more comfortable and more interested in buying.

Wrapped and laughable, consumers still need to know the right

However, starting from January 1, 2015, China has implemented a nutrition labelling regulation for prepackaged foods, which states that each product must indicate the content of energy, protein, fat, carbohydrates, and sodium contained therein so that consumers can Opportunity to understand the truth of the product's nutrition, and a lot of cheeky people's claims are also limited.

After all, although these sales channels bring consumers the psychological pleasure of buying, but afterwards, memories are always unpleasant. The law gives consumers a sacred right to know and limits the space for businesses to flicker. However, if we don’t look at it at all, or if we don’t understand the nutrition label, then if we buy food, we will still be able to buy the wrong thing.

Packaging and Shopping Tips Tips

As regards other aspects of attention, although it is a cliché, it also has to pay attention. Packing discrimination mainly focuses on three aspects.

A look at the outsourced QS logo with no breakage, food production permit, whether it is marked with a clear date of production and warranty;

2Whether there is odor in food packaging , especially packaging that is in direct contact with food, such as disposable lunch boxes in supermarket deli areas and plastic wrap, etc. If the packaging bag has scent, it is best to be cautious. Food packaging must be odorless because some Flavored bags may contain excessive amounts of volatile substances;

The third hand is to say that you need to use your hand to feel the food packaging, wipe it with your hand to see if it fades, and look at it to see if it is easily broken. Everybody usually pays attention to the safety of the food itself, but also pay attention to the safety of food packaging. Because the packaging will also affect the food, which will bring about the hidden dangers of physical diseases.

(For details, please refer to: )

[Note] China Packaging Information Network is the official website of China Packaging News and China Packaging Industry Magazine.

Contact: Gu Yingyi Mobile Phone

The following is our WeChat public platform QR code, please pay attention