Cosmetics tray development trend

Nowadays, the high demand of manufacturers for packaging has promoted the design of carton packaging and promoted the differentiation and prominence of products on shelves. The latest cardboard and plastic boxes use more unusual materials, special decorations and clever shapes to highlight packaging. The boundaries between mass products and high-end products have also become increasingly blurred. More and more products are Secondary packaging sales.

The main trend

Since no prominent new packaging has hit the secondary packaging market in recent years, brand marketers and their suppliers are smartly using existing resources to integrate. In the following, several major trends affecting the packaging structure of cosmetic paper boxes and plastic boxes are analyzed.

Unusual shape

More and more companies are demanding different box shapes to make some breakthroughs in traditional changes rather than a conventional shape. A relatively recent change in this area is the use of injection molded plastic end caps. The Procter & Gamble Olay Regenerist brand uses this technology, and the final finished carton looks more like a cylinder than a cube.

2. Textured material

Textured materials have become very popular in cosmetic packaging. Textures are often created by embossing a pattern on a piece of paper. When people pick it up, it is found that it is given a different touch than standard or glossy cardboard. Most customers still prefer a matte effect with a textured material.

Now, many cosmetic manufacturers and packers are looking for a material with a different type of texture, such as a cardboard with a crushed grain effect or a suede feel. At the same time, texture texture can also be produced by using a coating.

3. Display packaging

Through the packaging can see the contents of the perspective packaging, increasingly favored by consumers. Although this effect can be achieved through cardboard openings, many brand marketers are choosing to use a combination of packaging to achieve this goal - a plastic window embedded in a cardboard structure. There will be a very effective combination of cardboard and plastic in the future.

4. Glittering

In cosmetic packaging, there has been the emergence of packaging using glittering and dazzling materials in order to achieve eye-catching sales. Special effects inks, coatings and metal materials are joining this trend. Manufacturers strive to differentiate their products through this innovation, but at the same time pay attention to the cost, so it is possible to obtain such a visual effect and a cost-effective way to use metallic inks or gloss effects in printing. Pearl oil. In the future, more decorative carton boxes will be seen in the market.

Application Analysis

The four major materials in the modern packaging industry—paper, plastic, glass, and metal—are the fastest growing paper packaging and plastic flexible packaging. Paper and plastic are the two most widely used packaging materials. They play an increasingly important role in many fields such as food, medicines and health products, cosmetics and detergents. The paper product packaging based on folding cartons has a lot of room for development because the folding cartons can meet the requirements for carton closure and high-speed automatic packaging machines, as well as package printing and on-line processing. Followed by more and more extensive application of multi-layer cardboard composite materials, due to the user's higher and higher requirements for the quality and performance of paper products, resulting in a further increase in the amount of multi-layer materials.

In addition to being used on the outer packaging of cosmetics, paper can also be included in the packaging. For example, corrugated cardboard cushion liners that can replace EPS materials have the advantages of light weight, low cost, and easy recycling, and are ideal environmentally friendly packaging materials.

The corrugated board cushioning pad has the carrying capacity and the buffering ability, and can meet the requirements of positioning the product in the outer package. It also has the advantages of simple structure, reduced cost, and easy assembly. Now, many perfumes, cosmetics, etc. are lined with micro-corrugated cardboard, such as Lancome, Chanel, Davidoff, etc., both to improve the packaging's compressive strength, but also improve the packaging grade. As a result of a piece of fine corrugated cardboard with high-strength corrugated base paper, the cost is more economical and more environmentally friendly. In a sense, corrugated paper products are easily recycled and recycled and are ideal "green packaging" materials.

Development of Fine Corrugated Paper Boxes

The micro-corrugated market first used E楞 (0.045 inches), and later introduced F, N, and G楞. Since the late 1990s, it has been growing at a rate of 15% every year. The rapid technological progress in the last ten years has enabled it to quickly enter the two important markets of POP display packaging and high-definition color printing consumer packaging. In 1995, the market for micro-corrugated fiber accounted for 5% of the entire corrugated paperboard market and rose to 9% in 2000. It has now accounted for 10%.

The "G" corrugated type is a type of concrete that adapts to the new requirements of the miniature corrugated market. In 1998, the “G” corrugated corrugated lining produced by IPC of Milvecchio, USA, with a height of 0.02 inch corrugated ridges and a pitch of 179 watts per inch, was not only lighter but also lighter in weight and more The structural strength can be used as a solid fiber board and a flat printed label laminated on the E-type corrugated board.

In 2002, the first batch of corrugated boardboard market in Europe began to sell 0.55mm “G” type corrugated board. This type of micro corrugated board can be directly printed on the Koch Offset Press. The market has been very enthusiastic.

The “G” type enamel has a thickness approximately one-third lower than that of the “F” type trowel. Compared with folding board with the same thickness, it has better stacking strength and shock absorption performance. The “G” type enamel is 40% lighter than solid fibrous cardboard and the cardboard strength is increased by 40%, which means that less packaging material can be used to obtain the same protection performance. Customers can directly pack the inner packaging product. Into the transport packaging, eliminating the need for packaging, saving packaging costs. This point is very important for brand owners who strive to reduce packaging costs and pursue cost-effectiveness in order to cope with competition in the packaging cycle.

Companies in the United States, Sweden, Germany, Spain and other countries have begun to expand the production scale of F楞 and G楞. At present, these countries have even begun to use N楞 (楞0.46mm), O楞 (楞0.30mm) and other finer details. Type of corrugated cardboard material.

For the entire corrugated paperboard market, the small corrugated and high-definition graphic paperboard business is better than the traditional brown-yellow carton market in terms of market capacity, growth rate, profit margin, etc., and the production of micro-corrugated machinery does not require the original Corrugated equipment makes new changes as long as they are faster, more convenient and more reliable.

At present, fine corrugated cartons and fine cartons have largely replaced original packaging cartons and cartons used in tobacco, alcohol, food, household products, medicine, computers, clothing, cosmetics, and detergents. It has the advantages of low price, firmness and smoothness, and light and thin materials. It has begun to occupy the domestic and foreign markets rapidly. The annual growth rate in China has exceeded 8%. The fine corrugated material has a low price. Under the same use demand, the cost is reduced by about 30%, which greatly saves the paper investment. The fine corrugated material is firm, flat and beautiful, and the printing performance is good. It saves about 30% of the original paper. And drum die cutting machine does not need to be replaced. It can be processed on the latest drum die-cutting machines with vacuum conveyors and even on flat die-cutting machines. For example, a certain packaging company in Zhaoqing, Guangdong, took the lead in introducing a fake seven-layer, false nine-layer multi-purpose corrugated board production line in China. It is to combine “fine corrugated” into the traditional three, five, and seven-layer corrugated board production lines, which can be freely combined into other than A, B, C, E, BC, and BAC three, five, and seven-layer corrugated cardboard ( A, E), (B, E), (C, E), (BC, E) four-layer, five-layer corrugated cardboard. The single-faced corrugated paper is reinforced in the production operation of the equipment, and compatibility of the three, five, and seven-layer corrugated cardboard can be synchronized, saving energy and reducing costs for packaging suppliers. It replaces the traditional carton, carton board. At present, the fake seven-layer and false nine-layer multi-purpose corrugated board production line has been well applied and developed in East China, Central Plains, Northeast and South China.