Give me a fulcrum and I can pick up the earth. - Ancient Greek Archimedes Some experts predict that "21st century is the century of quality." This is a modern market based on economic globalization and information networking, "quantity" problems have been solved, and competition is becoming increasingly fierce. It is increasingly pursuing and relying on high-quality products and services. As China further integrates into the mainstream economy of the world, quality has also become the key to domestic companies to seize opportunities and face severe challenges. In particular, state-owned books and periodicals EPN companies, as the finalists who withdraw from the planned economic system, must participate in market competition as the main business entity. They also need to crack down on a series of difficulties, from concepts to systems and mechanisms, and need to further change the concept of quality. "Marketing economy Archimedes" dance "economic leverage" with quality as the fulcrum." Shake the modern market! Mistakes and misunderstandings For the moment, the vast majority of printing company executives still attach great importance to the quality of printed products, but there are still many misunderstandings in quality management. 1. Quality "standard" dispute. In terms of quality standards, which industry has international standards, national standards, corporate standards, market standards, customer standards. As far as the actual situation is concerned, generally international standards are higher than national standards. The situation between enterprise standards and national standards is rather complicated. For high-end products, the corporate standards are higher than the national standards and even international standards, while the low-end ones The printing company of a product may be based on or reference to a national standard, which is equivalent to or lower than the national standard. Customer standards are often very concerned about dynamic "market standards", especially for high-end customers, standards are often very harsh, and naturally, to meet their standards, the printing company's profits will be considerable. The clarity and operation of standards is an important guarantee for advancing quality management. Quality standards in all walks of life are measurable and can be checked to a very high level. Today, domestic print quality standards, especially books and other print quality standards, are still rather ambiguous, with too many qualitative standards, and quantitative and measurable standard data. Scarcity, the measurement equipment used in the standard is very limited, many standards have to rely on visual inspection, touch and other methods to perform, it is difficult to act as a "ruler" to measure whether a printed product is in line with the requirements in actual operation. In terms of what kind of standards to implement, companies and customers tend to perform at one end and have a lot of fun. The predicament of our printing industry lies in the standard itself. The technological progress of the printing industry is changing with each passing day. Therefore, it is imperative that the national standards should be improved and improved as soon as possible and that they should be brought close to the international advanced standards as soon as possible, and clear standards should be established for print products with different quality requirements. Since it is difficult to completely summarize the various types of printed products and it is not possible to completely summarize them (new categories continue to emerge), the classification (grade) method can be used. Each type can be formulated with different measurable quality standards, and the inspection tools must have clear requirements. To make the detection of printed materials get rid of the era of “printing workshop†with “a pair of eyes and a pair of hands, a measuring tape magnifying glass, and a maximum density meter†as soon as possible. Once the national standards become clear, easy to operate, measurable, and checkable, companies, markets, customers, and other standards have a strong operational reference, printing companies in the actual operation. Many deviations and misunderstandings due to differences in understanding will be lost to customers. 2. "Quality" sources have different opinions. Quality is "produced. Of course, fundamentally speaking, quality is produced by producers rather than by quality inspectors. But in actual production, some operators, including some grassroots production managers, are "Understand production", conflicts between progress and quality, quality inspection personnel object to quality. This argument is often used as a "shield," and it is naturally wrong to oppose production and quality. It should be recognized that the quality inspection and the machine platform are closely related to each other, and the production and quality are unified. The technical level, proficiency, and sense of responsibility of the front-line workers are the key factors affecting the quality of the products, and the quality inspectors must carry out timely inspections. The supervision and promotion of some rationalization proposals provide effective guarantees for ensuring that quality is operating on a correct track. Quality is "checked out". This is another extreme view of some printing companies, especially small and medium printing companies. Of course, the quality of some employees of these companies is relatively low, and some people are not conscientious enough. Quality inspectors can print good products when they are on the machine. Once they leave, they are not so careful, and the chances of natural products and waste products may increase. However, there are many processes in the printing process, such as the use of "tailing", how many quality inspectors to be assigned, and this "nanny" management tends to grow the dependence of machine personnel, but also for their problems shirk their responsibility to find An imposing fact: "Quality inspectors have seen it, what else is it about me?" Quality comes from the "device band." This is a sentence that some producers often use to shirk their own responsibility for quality. The implication is that my equipment will not work, and the quality of equipment will naturally change. Equipment is certainly a factor, but it is not the only factor, but it is not an absolute factor. Only in the current domestic printing industry, companies that are famous for their products do not necessarily have world-class equipment. Many of our state-owned enterprises have so many first-rate equipment that they cannot produce quality products. What is the problem?