Recently, the State Food and Drug Administration has made clear requirements for the production of formula milk powder for infants and young children, emphasizing that infant milk powder must not be branded or commissioned. On December 4th, the reporter visited a local store in Gaomi. It was learned that there was no sale of infant milk powder that had been branded for the time being. At this point, industry insiders reminded consumers to look for the milk source and production of the product when purchasing milk powder products. The most convenient way is to use a mobile phone to brush the bar code on the milk powder package.

Market>>> Market milk powder can be roughly divided into three categories. On December 4, the reporter visited a number of supermarkets and baby food shops in the urban area and found that there was no "branded" milk powder on the market. Faced with many brands of infant milk powder, from the perspective of the packaging of these products, it can be roughly divided into three: one is the origin and manufacturer of domestically produced milk powder, such as Beinmei (002570, stock it); Second The type of milk source is imported, but the place of production is in the country, such as Yashili milk powder, its milk source is marked as New Zealand imported, but the manufacturer is in Guangdong, and the third is imported milk powder, which is sold through Chinese agents.

“Since the exposure of OEM milk powder some time ago, consumers have also had a certain ability to identify when purchasing. Therefore, this type of product is basically off the shelf. If you go to regular businesses to buy, basically there will be no problem.” Ms. Li from the nursery shop told reporters for many years that mothers are now buying milk powder basically based on their product reputation and looking for a brand. "Looking at milk powder is good or not, we must first look at the source of milk, once again at the production stage, have a good source of milk, and have a good production process. Basically, choosing such a product is not a mistake."

Definitions >>> What is a branded imported milk powder?

Ms. Li told reporters that it was easy to identify whether the powdered milk was made domestically. View the product packaging, if the above marked the use of domestic milk processing in the domestic, then it is pure domestic milk powder; the use of foreign milk processing in foreign countries, and foreign brands, then is the original imported milk powder. The other is a domestic brand, but the use of foreign milk sources in the domestic production, this is imported milk, there is no problem. “The so-called OEM production is obviously a domestically-produced company, but it has registered a brand abroad, uses a foreign milk source, and manufactures it in foreign countries or repacks in the country. This kind of milk powder is currently not allowed.”

“I’ll often be asked now, what milk does your child drink? I used to think that if it’s expensive, it’s definitely not bad if it’s originally imported. However, similar products have different channels for different merchants to purchase, and the quality is also uneven. If you don't, you will basically choose a good word of mouth and then buy it from a big supermarket.” The citizen Qin told reporters that buying milk powder through purchasing and buying powder is good, but he does not have so much time and conditions.

Identify>>> available mobile phone brush packaging bar code "The most convenient way is to use a mobile phone to brush the bar code on milk powder packaging." Ms. Li told reporters, although the bar code can not identify the origin, but you can identify the origin by observing import information, know the registration of milk powder The area, to a certain extent, can prove that the product passed the inspection in the area. In addition, the information on the outer packaging of the product is the most complete. If it is imported milk powder, the information and address of the country of origin and import agent will be written on the outer packaging jar. "Actually, mothers don't use superstition to import imported milk powder. Many domestic milk powders are also very good. As long as they purchase through formal channels, their products will not have much problems."