Nowadays, children's furniture has occupied a very conspicuous glimpse in the supermarkets such as Real Home, Red Star Macalline and Jimei Home. I love children, I love my family, Songbao Kingdom, Cool Manju and other famous children's furniture brands are more suitable for children. Psychological needs have introduced children's furniture of different materials and styles. It can be said that children's furniture has completely formed an independent group different from other furniture categories. But through the superficial prosperity, the children's furniture market is still in an extensive market stage. 1 Vertical storage, cartons can be added at any time without stopping the machine; Case Unpacker,Case Erector Machine,Automatic Unpacking Machine,Case Unpacking Machine Shandong Sinolion Machinery Corp., Ltd. , https://www.sinolion.cc Furniture consumption market space potential big brand concentration needs to be improved" alt="Children's furniture consumption market space potential big brand concentration needs to be improved" src="http://i.bosscdn.com/blog/4d/e5/c1 /8e3375d.jpg">
Children's furniture consumption market space potential big brand concentration needs to be improved
Children's furniture with a short history but huge room for development
The history of children's furniture is not long. Don't say that the generation born in the 1960s and 1970s, even the 80s who just grew up, have not enjoyed the special treatment of childhood furniture. Ms. Zhang, who was born in the northeast, told reporters that she didn’t even have a single bed that an adult had slept in. She could only live with her parents on the fire. Ms. Cai, who was born in the southern region, also said that when she was a child, she only slept with a mother or her sister and had a double bed. She had never been able to get the little cradle bed that she dreamed of. Even if some lucky people with better family conditions can get some personal space, the wealth that belongs to them is only a small desk that can reach the age of school.
Wang Junbao, manager of the Beijing area of ​​Columbine Furniture China Ltd., told reporters that until the beginning of 2000, children's furniture was developed as an independent industry. The children's furniture market with less than 11 years of development history is far from perfect. China's furniture companies are not deeply involved, but they have been closely targeting the Chinese children's furniture market, and look forward to exploring the huge potential purchasing power of European and American children. Furniture brands have also failed to fully reach the buying groups in the Chinese market.
After 80, the most important group of children's furniture
If the 80s did not enjoy children's furniture due to the limitations of the times, then they fully realized their childhood dreams in the next generation. Nowadays, more than half of the 80s have become parents. In order to make up for the lack of childhood wishes, they hope that their children will have independent space from an early age and form independent thoughts and personalities in their growth. Therefore, those 80s who did not have children's furniture in the past became the main consumer groups of children's furniture.
This situation is also related to the values ​​of consumers at different ages. Wang Junbao said that the understanding of the older generation still has certain limitations. They continue to use the experience of raising children to look after the next generation. In the inherent concept, they cannot see The importance of children's furniture. This is also a barrier for children's furniture companies to break through. However, with the unstoppable development trend of children's furniture, its own characteristics that are conducive to children's growth are also more prominent. The marketing methods of brand enterprises are also constantly innovating, and the mentality of middle-aged and old consumers is still changing.
Market dispersion brand concentration needs to be further improved
Since the unique user group of children's furniture is a minor that is protected by each family, it is destined to be highly regarded. In addition, with the development of infant and toddler products as a whole, a new generation of young people pay more attention to the development of children's intelligence and ideology. Most young parents begin prenatal education during their mother's pregnancy. After the baby is born, a series of influences around them are carried out. Sexual behavior has become more specific, except for the kindergarten education that guarantees the front, the purchase of pianos, drawing boards, children's books, etc. Toys and daily necessities that play an auxiliary role are also brought into the children's life, and the purchase of children's furniture is of course taken on the agenda. It is.
In this regard, the industry believes that children's furniture itself has the ability to provide independent space, cultivate children's self-awareness, enhance self-care ability, and improve physical and mental health. These characteristics and advantages determine its broad future prospects. At the same time, however, the children's furniture market is still very extensive, with many brands and uneven product quality. With the enhancement of consumer brand awareness, large brands with strength will win market competition.
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6 Cutter Safety system to prevent hands form stabbed by the cutter