The earthquake industry in Japan is still unsettled. At the recent 16th China International Furniture Fair, President of the National Furniture Federation of Japan, Kawasaki, said that Japanese companies are accelerating their transfer to China. In addition to the neighboring Dalian and Shandong, the furniture industry is densely populated and Dongguan will become important. Transfer base.

A stone stirred up a thousand waves. Many Dongguan furniture companies speculate: Can Japanese furniture enter into Taiwan? What kind of industrial connection will it have with Dongguan enterprises? However, industry insiders said that although Japanese furniture has signs of entering the city, it is not clear, and various factors may restrict its pace of entry into Dongguan.

Japanese furniture into the wind

The earthquake in Japan in March this year has quietly changed the pattern of the Japanese furniture industry. Iwate Prefecture, Miyagi Prefecture, and Fukushima Prefecture, which were particularly affected by the earthquake in Japan, are the main furniture sales areas and production areas in Japan.

At the 16th China International Furniture Fair, President of the National Furniture Federation of Japan, Kawasaki, said that after the earthquake, the Japanese furniture manufacturing industry was sluggish, and manufacturers will gradually shift to China, taking purchases in China, manufacturing in China, and sales in Japan. form. As an important base for Chinese furniture, Dongguan will become an emerging transfer base for Japanese high-tech furniture.

A Japanese home appliance industry analyst analyzed that the earthquake will further accelerate the external transfer speed of the Japanese furniture industry. "The shock caused by the earthquake to the Japanese furniture industry has made many furniture companies realize the geographical environment caused by natural disasters. The fatal crisis brought about by the industry has once again caused concern.

Japanese furniture trials

For this news, Chen Weijian, assistant general manager of Dongguan Yusheng Furniture Co., Ltd., heard about it. In the market map of Yusheng Furniture, the Japanese market has a place. Although the share is not large, it has also been in contact with the Japanese side for many years.

Chen Weijian told reporters that in the recent years of Dongguan famous furniture exhibition, the Japan Furniture Alliance had organized a delegation to visit Dongguan, trying to establish close ties with Dongguan furniture enterprises and set up factories. However, after many contacts, the Japanese side did not seem to find a suitable common ground.

In fact, Japanese furniture has a lot of action in the Pearl River Delta market. According to Hong Kong media reports, the Japanese furniture brand ALS Group also expressed its intention to come to Hong Kong for listing. The person in charge of the group said in an interview that it is now targeting the Chinese mainland and Hong Kong markets. Industry insiders said that once Japanese furniture companies gain a foothold in Hong Kong, entering Dongguan may be between the day and night.

In addition, in the field of technology, Japan is also increasing contact with Dongguan furniture. According to Lin Chuangju, CEO of Dongguan Hulubao Furniture Co., Ltd., the high-quality environmental protection technology of the paint for children's furniture is in cooperation with Japan and has achieved technological breakthroughs.

Differences in style make it difficult for Japanese furniture to enter Dongguan

In terms of equipment, environmental technology and the market, Japan has a close relationship with Dongguan. However, Chen Weijian said that from the current movement of Japanese furniture companies, their intention in the layout of Dongguan is still weak. "Japanese furniture and Dongguan furniture style are inconsistent and need long-term running-in." Chen Weijian said that Dongguan's furniture exports have been mainly exported to Europe and the United States for many years, and Japanese furniture has been transferred to Dongguan for production. The hardware accessories and furniture materials required by Dongguan will be equipped. Become a bottleneck.

Yu Xuhui, deputy secretary-general of Dongguan Ming Furniture Club, said that even though Dongguan's furniture industry is leading, the shortage of land in Dongguan will restrict Japanese furniture companies from entering Dongguan. However, furniture entrepreneurs believe that there is no impossible thing in the market. Perhaps, when many conditions are met, Japanese furniture companies really want to come to Dongguan.

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