"Mobile Coach" accompany you to pick up Chinese fitness app
Date: 2015-04-11 09:52

Spring flowers are all open, can summer be far behind? The season of the show will soon be on the way. The bodybuilding and drying of the abdominal muscles and vest line in the WeChat circle are also increasing. Are you ready to go? No time to go to the gym , Want to go to the gym and worry about not find a good coach does not matter, quickly pick up the smart phone next fitness app, Internet mobile coach, maybe every minute to make you addicted to sports, bump up and walk!

Move your phone

Pan Shiyi: I am healthy in the movement; Lei Jun: I think in the movement; Mao Daqing: I change in the movement. Now, we challenge you to challenge you. We are called to practice. In mid-March, the WeChat public account of the Sailing App launched an App launch notification and formally joined the growing Fitness App Corps. Like Pan Shiyi’s spokespersons, Yu Jian, the founder of Yashang App and the former Ali employee, also came from the Internet industry. Our core team members have been in the Internet industry for more than 10 years and have suffered serious physical loss. It is also common for major Internet companies to hear that IT staff suffer from common diseases and even serious illnesses. So we want to make an app that will make us healthier, make people around us healthier, and make exercise easier. Sai Nan, co-founder of Practice App, said.

The biggest dilemma for netizens who want to exercise is that their free time is not fixed and the use of gym cards is inadequate; on the other hand, fitness instructors are also faced with problems such as lack of seating classes and low income growth. This became the two major bottlenecks that the training team determined to break through. Mr. Yuan told Mr. Yuan to use a one-hour advance booking to use the lunch break in the company's rest hall to receive home coaching from a nearby yoga instructor. Ms. Qiu also allowed her coach to become a free coach with a fan student without having to open a store. The credit mechanism established by peer review has also made mobile coaches extremely prosperous. The benefits of this model are self-evident: Through the diversification of the coaching and scene mobilization, the user can find a reliable coach anytime, anywhere, so that the fitness exercise can be switched freely in the office, community or even the park lawn.

After the official training line was called, the peak value of a single product was nearly one hundred a day. Nan Nan introduced that since the beginning of last year, the code has been written and the product flow has been repeatedly modified. In less than half a year, the training platform has covered 40 sports, 700 gymnasiums, and 10,000 coaches to provide fat-reducing, muscle-building, and neck-and-neck adjustments. , endurance and other more than 10 kinds of special courses, users continue to praise.

Launched in the same year as evocative exercises, there are now millions of users of hot fitness, but also have the same behind-the-scenes story for health. The founder Xu Weite felt that the needs of the domestic fitness field, before we found a lot of people after work, in the video site to find aerobics followed by practice, friends circle also circulated with a lot of stovepipe, abdominal training method, recently running again The beginning of great fever, these are all people's demands for health. As a result, mobile fitness apps emerged in an endless stream, and mobile coaches came into being.

Circle of friends to share happier

Different from the face-to-face appointments of live training through the App platform and embarrassment, the fitness apps such as Keep, Heat, Seven, etc. are also the main mobile coaches, but they intend to play the role of the user's mobile coach. If you can't fit your mobile phone, it's better to hold your phone and move it with them. The author logged in to KeepApp and saw a netizen change his signature to a fall in the winter. He had to find himself before summer. The netizen posted his own fitness update: The Tabata Fat Loss Plan was completed 4 minutes a day on the 5th day. Originally, Keep will recommend targeted training for each user based on their actual situation and fitness needs. The user will focus on adding lessons, report to the App every day, and follow the video teaching for fitness.

In the Tabata Fat Reduction Program, there are primary difficulty, no equipment, an average of 4 minutes, a total duration of 6 days, a total consumption of 600 kcal, a detailed description of the prescribed actions, and live action video demonstrations of specific actions. As of now, each training program for Keep has basically tens of thousands of participants, and the number of participants in the Tabata Fat Loss Program only exceeds 159,000 per day.

In order to encourage oneself to carry on the fitness to the end, the fun of sharing and communicating can't be missed. In the dynamic section of Keep, you can find a variety of inspirational discourses. Every day, you can see various abdominal muscles, vest lines, and long legs for half an hour, and you can often see people who are better than your figure. It's such an atmosphere that makes the fitness app become a visible incentive and competition showcase.

In addition to the built-in community communication in App, many fitness apps also allow users to share their fitness results with WeChat's friends. One of these apps is the App, which not only records movement routes and itinerary in real time, but also records in the circle of friends. Friends insist on fitness together. One of the reasons that I like this software is that users can easily forward their sports records to the circle of friends during the lunch break every day, and I encourage many friends around to exercise together. Not only my body is better. The friends around me are also healthier; and it is also helpful for everyone to use them together to make friends.

Fitness App Shows Powers

The needs of fitness vary. However, according to preliminary statistics, the consumption of urban residents for personal fitness is increasing at a rate of 30% every year, while the per capita fitness institution in China has a fitness institution for every 10,000 people, obviously not meeting the demand. As a result, in the face of a huge market space, various types of fitness apps have emerged, exciting and varied. As long as you need, there must be one for you. Counting, fitness apps can be divided into at least four categories:

The first is the intelligence that combines data, that is, an app that integrates with smart yoga mats, wearable motion trackers, and other products, and focuses on data-based management. Such as NIKE + Running, Nike shoes can be installed as long as a sensor, you can connect through the phone, each running time, distance, pace, calories burned, etc. to record, and specifically tailored step by step running plan.

The second is the fitness O2O class, which means that the coaches are selected online and the opposite is directed below the line. App serves as a platform and medium. It solves the problems of opaque and poor experience of user fitness services, difficulty in coordination of time and energy, difficulty in integration of coach's personal brand development and income sharing system, and difficulty in resource integration, such as Fitmob, Coolfit, and training coaches.

The third category is the data record detection class, which is to record and monitor fitness results through intelligence, and to supervise and encourage the sustainability of fitness behaviors, such as Ruthless and the Pushtastic pushups software.

The fourth is the special professor class, which is specifically aimed at the user's specific fitness needs. In combination with the user's personal situation, she can recommend different fitness plans, and use the App for video and graphic teaching, such as heat, keep, fitness plan, Seven Daily yoga. When you have one day upgraded to know which muscle you specifically need to strengthen, consider a more professional app like iMuscle.

Of course, fitness is insisting on it, perhaps as it is known to netizen Xu Zhou: If you really want to exercise, these apps may only take you to get started. The real content also allows you to explore the real pleasure of fitness and explore it.

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