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In today’s world, where packaging design plays a vital role in product promotion, many companies are increasingly focusing on the importance of effective packaging. However, with the rising costs associated with packaging design, some businesses are finding it challenging to justify these expenses. The question then arises: can we truly not control the cost of packaging design? In fact, cost control begins at the very start of the design process. Rational structural and process design, along with appropriate material selection, play a crucial role in determining the overall cost of packaging.
When developing a new packaging product, it is essential to form a multidisciplinary team that includes graphic designers, structural engineers, production engineers, and marketing professionals. Each member should have clear responsibilities and work collaboratively. If resources are limited, even a single graphic designer must take into account the feasibility of manufacturing processes and the suitability of materials.
For example, when designing a 250ml shampoo bottle, the designer needs to understand the processing characteristics, pricing, and applicable methods for different materials. Decisions must be made about whether to use an opaque HDPE bottle made through extrusion blow molding or a transparent PET injection blow-molded bottle. They also need to decide between using a plastic sleeve label, stickers, or screen printing on the bottle body. Additionally, the number of colors required for the label and whether to use spot color must be considered. Before finalizing any decision, it is important to communicate directly with the manufacturing company to understand the specific details and options available.
Moreover, while designing the shape of the bottle, the designer should also consider whether combined packaging is suitable and how it will perform during transportation. An irregular shape may limit the use of shrink wrap for bundled promotions and could lead to wasted space in shipping containers, increasing logistics costs.
Therefore, designers should maintain close communication with packaging manufacturers. Even if there is no fixed manufacturer, it is wise to establish contact with relevant packaging companies early in the design phase. A deep understanding of existing bottle types and technologies is essential, especially with glass, metal, and plastic packaging companies that offer a wide range of models.
In reality, creating a new packaging product doesn’t always require starting from scratch. Choosing an existing bottle type from a packaging supplier can save on mold development costs, reduce design and production time, and ensure the use of mature manufacturing techniques—especially important for glass and metal packaging.
The goal of every professional designer should be to achieve the best packaging design with the least investment. This requires a balance between aesthetics, functionality, and cost efficiency.
For more detailed information, please refer to the China Packaging Information Network, the official website of China Packaging News and China Packaging Industry Magazine.
[Note] China Packaging Information Network is the official website of China Packaging News and China Packaging Industry Magazine.
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