As the Double 11 shopping festival approaches, retailers are preparing for a fierce promotional battle between online and offline channels. Consumers are also getting excited, wondering whether to shop online or offline. With various discounts and promotions being offered, many people have shifted their focus from online to physical stores. The Guangsha Times reports that from November 1st to 15th, over 30 brands under an online store will launch the "Double Online Coupons Used Offline" campaign. This means that if you normally get a 300 yuan discount online, you can now get 600 yuan off when purchasing in-store. Based on this, it's estimated that this year’s Double 11 campaign will double the budget of participating brands. While some shoppers prioritize saving money, others value the real-life experience and after-sales service of home products. Many have already looked into online promotions of well-known home brands, but after comparing prices and experiencing the products in person, they found that online shopping can sometimes lead to problems such as no customer support, no payment options, or even being misled. As a result, even seasoned online shoppers are turning back to physical stores. What is really happening? The Guangsha Times investigates and reveals the truth behind the trend. More than 30 businesses are offering: "Double the Value of Online Coupons When Used Offline" During the Double 11 period, consumers can use full reduction coupons from a major online platform and receive double the discount when paying in-store. For example, if a product is 3,000 yuan with a 300 yuan discount online, it could be 3,000 yuan with a 600 yuan discount in-store. Recently, brands like I Love My Family, White House, Songbao Kingdom, Non-Conformity, Unification, and TATA have announced plans to participate in this promotion. This is seen as a great opportunity for consumers who want to save during the event. But is this news real? The Guangsha Times has verified the claims. A brand representative in Beijing confirmed that more than 30 furniture and building materials brands, including theirs, have planned additional discounts for in-store customers. Some brands have already confirmed participation, while others are still negotiating. The “Double 11 Special†events will run from November 1st to 15th at major stores like Lize and Yuquanying. At that time, consumers can grab online coupons and use them for any product in-store. Online Shoppers Encounter "Cold Shoulders" Offline When it comes to high-value items like furniture and building materials, most consumers prefer to see the actual product in a physical store before making a purchase, even if they're willing to buy online. However, this practice—viewing online and purchasing offline—has led to frustration for many. After trying it out, some consumers feel confused and unsupported by in-store staff. "I saw a special floor online and went to the physical store to check out the product. But the salesperson ignored me and told me that the online store doesn’t offer free maintenance," said Miss Xue, who was shopping at Lize Store. She couldn’t understand why online shoppers aren't given the same treatment as in-store customers. Mr. Guo, another consumer, had a similar experience. He planned to buy most of his furniture and building materials online during Double 11 to save money, only to find that many of the products weren’t available in the physical stores. When he asked the salespeople, they were unhelpful and said, "We don’t sell online products here." Home Online Shopping Can’t Solve After-Sales Issues Why do offline stores not treat online shoppers kindly or provide proper support? Miss Xue and Mr. Guo’s experiences highlight one of the biggest challenges of online home shopping: poor in-store experience and service. While some believe that the home e-commerce market will eventually mature, the reality is that without internal improvements, it's hard for consumers to trust the quality of online services. A representative from a well-known furniture brand, who did not want to be named, revealed to the Guangsha Times that the root issue lies in the conflict between brands and dealers. Online platforms are usually managed directly by the brand’s headquarters, while physical stores are operated by local dealers. If a customer buys online, the dealer loses business, which leads to resistance from the offline side. Therefore, for physical stores that should offer in-person experience and after-sales support, the more customers shop online, the more they lose. This makes it nearly impossible for online shoppers to get the same level of service in-store. Customized Online Products Are Hard to Protect While online shopping is convenient, experts warn that custom-made furniture and building materials come with risks. Mr. Liu, a professional in the wooden door industry, shared with the Guangsha Times that many customers face issues with incorrect customizations and end up struggling to get refunds. Most of these cases are resolved through negotiation rather than formal returns, as the customization process often involves deposits and specific details that make returns difficult. Gas Pizza Oven,Baking Pizza Oven,Commercial Pizza Oven,Portable Pizza Oven JIANGMEN XINXIN METAL PRODUCTS CO., LTD. , https://www.bbqoutdoorgrill.com