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The unique characteristics of sporting goods industry clusters were observed as early as 2014. One of the most notable features during the initial stage was the joint venture model. Family ties played a crucial role in enabling new members to acquire knowledge and technology at a lower cost. As the market expanded and entrepreneurial spirit grew, family-based joint ventures gradually saw a separation among members. Trust, initially limited within the family, began to spread outward, extending to friends and even external investors from the same community.
This evolving trust mechanism helped drive the continued growth of the sporting goods industry and the expansion of the cluster. Moreover, it's important to note that the core competitiveness of an industrial cluster comes not only from individual enterprises but also from the collective strength of specialized firms. Regional brands are a direct reflection of the collaborative efforts of companies in a specific area, shaping the reputation and identity of local products or industries.
Over time, through consistent branding efforts, the sporting goods industry has developed strong brand groups, including well-known listed companies such as Anta, Special Steps, Xi Delong, and Jordan. These have contributed to the formation of distinct regional brands. The cultural values of perseverance, determination, and a "fighting spirit" have further fueled the growth of the industry, deeply rooted in local traditions.
The development of the sporting goods industry cluster was also significantly influenced by overseas Chinese communities. During the early stages of growth, these communities played a key role in introducing capital, technology, and expanding markets. Since the reform and opening-up, local governments have actively worked to reconnect with overseas Chinese, leveraging their hometown advantages. Efforts included promoting rural roots, tapping into regional cultural resources, and re-establishing contact networks through visits and other channels. This strategy helped strengthen the industry’s global presence and long-term sustainability.