Weak market supervision in the health products sector remains a critical issue. The regulation of this market is relatively insufficient, with certain blind spots that make it difficult to monitor effectively. This lack of oversight stems from both objective and subjective factors. Objectively, health products are not consumed as widely or frequently as staple foods like vegetables, fruits, dairy, or meat. As a result, they are less likely to cause large-scale food safety incidents, leading government authorities to focus more on regulating major food categories. Subjectively, consumer protection in this area often goes unnoticed by the media and regulators. The effects of health products may not be immediately visible, making it hard for consumers to assess their true value. Even when purchasing safe and non-harmful products, if the sensory impact is not obvious, consumers tend not to complain or seek redress. Unethical marketing practices further complicate the situation. Some fraudulent marketing tactics deceive consumers, and due to information asymmetry, these scams often go undetected. Daily supervision of production and sales processes lacks initiative and institutional support. Insufficient regulatory authority, outdated technology, and high costs lead to passive enforcement. Typically, only after media exposure do authorities take action—removing problematic products from shelves, halting production, and conducting quality checks on similar items in the market. Although the central government established the State Food and Drug Administration following the 12th National People’s Congress to unify the supervision of food and medicine—including health products—the reform of local regulatory systems is still in its early stages. This transition period has created gaps in enforcement and coordination across regions. To improve the situation, regular quality testing of health products sold in the market must be strengthened. Sampling inspections are an effective way to ensure product safety. For herbal medicines and health products that are consumed directly, industrial and commercial departments should conduct targeted sampling in agricultural markets and farmer’s markets. For processed forms such as tablets, capsules, and liquid drinks, random inspections should be conducted before products reach the market. These tests should also cover products sold through direct sales, conferences, and online platforms. It is essential to provide consumers with contact details of regulatory bodies and testing agencies, enabling them to report suspicious products easily. Additionally, given the high cost of testing, local governments should offer financial support to testing institutions, reducing the burden on consumers and encouraging greater participation in quality monitoring. In conclusion, for the health care products market to develop in a healthy and sustainable manner, strict government regulation, corporate self-discipline, and active consumer involvement through reporting are all essential. With these combined efforts, the safety of health product consumption for residents can be significantly improved.
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