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The design direction of the tiles is the simulation of natural building materials (stone, wood, etc.) The key to the design is the treatment of the surface texture, texture, and layers. Modern architectural ceramic design has gone from the earliest era of screen printing to the era of roller printing. Screen printing is a type of flat printing, and it is not possible to realize the printing of convex and concave surfaces on a tile. Therefore, it is difficult to realize a multidimensional and three-dimensional effect of the surface. From this point of view, screen printing is a kind of flat printing, or a kind of rigid printing.
Roll printing includes screen rollers and rubber rollers. Compared with screen printing, roller printing is a kind of flexible printing, and its breakthrough lies in that it can realize printing on concave and convex surfaces, thus making the surface level of bricks more abundant, and the degree of natural simulation is higher.
Inkjet printing changes the traditional contact pressure printing and achieves "flight" printing that is not in contact with the brick surface. This technique not only prints concave and convex surfaces (can have a 4cm drop), and is not obstructed by slopes. It is no longer limited by repeated overprint of local textures, making the texture of the sheet and the sheet different from each other, and the change of texture is more abundant, and the simulation effect is better. . Computer-controlled inkjet printing "flight" operation method, can achieve multi-angle, high-density glazing, fully presented three-dimensional tile design effects, so that the tile pattern is like the beauty of the photo. Related to ink-jet printing technology is dry powder dry-press technology. This technique is to make a blank with a concave and convex surface through a mold and then ink-jet printing.
In fact, the inkjet printing technology in the field of ceramic tile production has matured in Italy many years ago, but due to the needs of international competition, this technology was limited to exports to China as a competitor, and it was limited to ceramics such as Europe. Business applications. At present, more than 200 inkjet printing devices have been put into production in this area. At the 2009 Ceramics Industry Exhibition in Guangzhou, Italy's SERTAM exhibited its PINK series of inkjet printers outside Europe for the first time.
It is generally believed that the Italians exported ink-jet printing technology to China so quickly because the once-in-a-century financial crisis has caused the European countries’ ceramics production capacity to drastically decline. Equipment companies have to transfer advanced technologies to China for their own survival and development. The market is open. Judging from the response of the Chinese market over the past year or so, East China enterprises continue to show a consistent "technical" lineage in this regard. At the beginning of this year, Nobel adopted the Italian Kerajet digital inkjet printing system and was the first to introduce digital products. At the just-concluded Shanghai Exhibition, people also saw the use of the German-Italian cooperation technology INK-CID digital printing system to produce glazed bricks, two series of products. 924dpi). The Champion launched the Royal Digital Series, a combination of roller printing and spray printing. In Guangdong, the response of mainstream companies to ink jet printing technology is relatively flat. At present, only gold medals in Asia use the NEWTECH inkjet printing machine imported from Italy to launch the so-called Avatar series.
Why mainstream companies in Foshan are relatively cautious about introducing inkjet technology. The main reason may still be a cost issue. It should be said that the market price of the ink jet printer itself is not very high. Such as the PINK series 48mm × 48mm size inkjet printer sales of about 1.4 million yuan, 400-600 million to the large size. However, the Sicer digital ink provided by the company needs 1 million tons per ton, and the highest is nearly 20 times that of ordinary colorants. At present, mainstream enterprises in Guangdong are busy compiling and compiling sales networks in the second and third-tier markets to seize the opportunities for urban and rural markets to expand rapidly to form economies of scale. On the contrary, competition in the first-line market has been relatively saturated. In particular, local ceramics brands in Europe have stepped up their efforts to enter the Chinese market in recent years, leading to fiercer competition in the high-end market. Therefore, for the mainstream enterprises in Guangdong, the opportunity cost of the current “downward†development is even lower, and it is really tempting to do well in the high-end market. The rapid introduction of inkjet printing technology by East China Enterprises is clearly intended to stabilize the traditional leadership of the high-end market. For general companies, the introduction of the most advanced inkjet printing technology is mainly to use this as a starting point, pulling up the original weak brand image.
The real printing era of the ceramic industry is coming. The ceramic ink-jet printing technology is known as the third time for ceramic printing due to the transformation of ceramic tile production from “photocopiers†to “printers†and the possibility of small-scale, personalized production of ceramic tiles. revolution.