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The backwardness of flexo printing equipment has changed with the aesthetic consciousness of people, and the label has also evolved from a single expression to a diversified and intelligent label. A single printing method often fails to meet this demand, and combined printing has emerged.
Combination printing, as its name implies, is a processing method that combines various printing methods and cooperates with different post-processing techniques to produce finished or semi-finished products.
Each type of printing has its own advantages and disadvantages. How to refine the advantages required for printing and reduce the impact of defects on printed products has become a hot topic in label printing companies.
The primary label printing company mainly uses matt paper materials, and has a small amount of BOPP and PVC materials. Intermediate label companies should use materials with good smoothness and high coating strength to adapt to the processing characteristics of color dots and large-area solid printing. Coated paper and mirror coated paper are commonly used materials, and a small amount of film materials such as PE, PP, PET It is also a commonly used material for intermediate-level label printing companies. The medium label printing enterprises mainly use paper materials, and the rest are film materials. Label printing companies are mainly based on thin film and paper materials, each accounting for about 50%.
As for the application of new technology, China still has a big gap compared with western developed countries. Especially in the United States, the famous "flexible kingdom", flexographic equipment accounted for more than 90%; in Europe, flexo printing accounted for more than 60%, and the proportion has increased; and China is still dominated by embossing, flexo printing is only Emerging forces.
The lag of the equipment directly leads to the backwardness of the process, such as combined printing, in-film labels and multi-layer labels, etc., there is still much room for development.
Grasping Digital Opportunities Color digital label printing technology is now an indispensable printing process for label variable information printing. The development speed of the label digital printing market is indeed changing with each passing day. The digitalization trend of labels is to give digital printing performance to traditional printing. Second, digital printing technology is used to realize digital printing labels.
As the production volume is gradually reduced, the delivery cycle is becoming shorter, personalized information is increasing, and the “short version†of label printing is becoming more and more obvious. These are the driving forces behind the digitization of labels.
Technologies related to the digitization of label production include digital file transfer, job definition and description formats, digital platemaking technology, digital direct drive technology, digital proofing technology, and production control, color registration control, and management information systems. The world's important label exhibitions also reflect the development and changes of the above technologies.
In view of the main functions of carrying information, identifying products, describing content, detailing components, and transporting goods, the development of the label industry always seems to be inseparable from content and appearance, but more and more sights are concentrated on intelligent labels.
Imagine that tags can be monitored and tracked by computers, automating logistics, showing product damage or deterioration, monitoring temperature changes, helping asset management and return control, and providing a way to identify products... this is not whimsical, it just takes time Completed, in fact, the application of electronic tag identification technology (RFID) has already announced that the local part of the intelligent tag has made a major breakthrough.
China's RFID industry has developed rapidly in recent years and has gradually formed a relatively complete RFID industry chain.
In 2009, the output value reached 8.51 billion yuan, a year-on-year increase of 29.3%. Despite the introduction of technology, a complete RFID industry chain has gradually taken shape in China. The industry chain covers the development of standards, design and manufacture of RFID chips and antennas, label integration and packaging, and the construction of system and data management software platforms. , the development of application systems and many other aspects.
Packaging, paper and anti-counterfeiting printing will certainly be affected by RFID technology in the next few years, but there are still problems such as backward key technologies, imperfect standard systems and lagging overall planning.
RFID tags give new life to traditional printing, highlighting the importance of modern electronics technology traditions in the printing industry. This opportunity also needs to be grasped by the printing company.
With the development of the packaging industry, label printing has also shown great potential for development, especially in China, which is one step ahead in the financial crisis. According to relevant statistics, the total consumption of the label printing market in Asia will account for 37% of the total consumption in the global label printing market by 2015. At present, the per capita label consumption in the Chinese market is only 10% of that in the European and American markets. This also indicates that although the development space for label printing may not be 90%, it is also very large.