Zhejiang Shengfa Textiles Printing&Dyeing.,ltd , https://www.chzjsf.com
For the “post-70sâ€, “post-80s†and “post-90s†buyers who pay attention to individuality, chasing fashion and advocating simplicity, traditional finished furniture has been difficult to satisfy them, focusing on individuality, humanization, intelligence, health and Functionalized custom furniture has gradually become the new favorite of the furniture market, and has been favored by consumers. A “customized†whirlwind has quietly blown up.
After interviewing several large home improvement markets in Hechi City, such as Jinchengjiang Building Materials Market and Jade Home Furnishing Plaza, the reporter learned that custom furniture such as cabinets, wardrobes, bookcases, bedside tables, cloakrooms, etc., due to various styles, design "variety", price transparency, capture A lot of consumers' hearts, some consumers are squatting in the store's warm and stylish model room, lingering, some consumers around the interior designer, pointing to the computer decoration design, exchange and modify the future new home Look like it.
“First-order furniture renovation†became popular
“This time it’s really big! Shangpin’s home is big enough to make a small apartment!†Recently, a netizen who chose the whole house custom furniture shared his own decoration experience online. The netizen bought a small apartment of 90 square meters. Because the apartment type was not spacious enough, the layout was not regular enough, and it was difficult to decorate, so he found a professional designer. After the designer touches the ruler, it is like “changing magicâ€. According to the size and structure of the room, combined with the decoration style, personal preference, Feng Shui and other elements that the owner expects, the house space is fully utilized to create a set of decoration effects. The furniture is equipped with 3D soft-pack design, which makes the space of the house become patchy and the sight is wide.
Flexible design and outstanding personality are the reasons why more and more consumers choose “customized†furniture. There are many advantages, such as “full house furniture, personalized customization, digital (cloud) design, mass production, store network integration. "The new styles are quite popular among consumers, completely overturning the traditional furniture industry.
The reporter saw that all the owners who came to consult and decorate can participate in the design process of the new home together with the interior designers, including the whole house furniture can be customized online, and the designer provides a set of overall home design solutions free of charge. To meet the individual needs of customers to the limit, to achieve "what the customer needs, we design what, what to produce."
Wang Bo, general manager of Shangpin Home, told reporters: "Customized service is mainly to satisfy all the customers' ideas about home. Consumers can not only enjoy a full range of digital customized services, but also enjoy zero-deposited free digital design before the sale, directly participate. New home DIY, home layout design. Through the designers to fully communicate with customers, understand customer preferences, and let customers participate in the whole process of furniture design, to ensure that the design can fit the customer's personal habits, colors, material preferences And the size of the housing space, so the home must be their ideal look, so the customization market has developed rapidly in recent years."
The reporter interviewed Ms. Li, who is participating in the revision of the design new home. She told reporters that waiting for another month, the new house will be renovated. The parents who renovated the house are “first to buy furniture after renovationâ€. As a result, the furniture is bought back, not too big or too small, or the colors and styles are not coordinated. Even the furniture city that runs through the city can't find a piece of furniture that matches the decoration style. The decoration costs a lot of money, but the effect can only be “making it togetherâ€. "First-order furniture decoration" has solved these problems well, taking into account the customer's requirements for the function, vision and material of the furniture, ensuring the harmony of the overall style, color and quality of the home, and truly realizing "my new home." Be the master."
Health and environmental protection are still the focus of consumers
Some of the finished furniture on the market that looks beautiful on the outside is also difficult to rule out the hidden dangers of excessive formaldehyde emission. Wang told reporters that after the renovation of a new house, consumers usually open the window for two to three months before they dare to move. But even if it does, the formaldehyde emissions in the house may still exceed the standard, and the main source of pollutants is precisely furniture. As is known, formaldehyde is a harmful gas with strong carcinogenic and cancer-promoting effects. The formaldehyde emission in new houses exceeds the standard. On the one hand, it is related to consumers' choice of inferior furniture plates. The formaldehyde in these plates is slowly discharged, which is similar to “chronic poisonâ€. It harms the health of the residents, especially the elderly and children. On the other hand, even if the quality of the furniture panels selected by consumers is too good, if the glue used is unqualified, the formaldehyde emission in the room will also exceed the standard.
An industry insider told reporters that the release of formaldehyde from unqualified furniture is a slow and long process, which lasts for 10 to 15 years. It is the largest source of pollution for home air pollution and the most harmful "health killer", even if it is consumed. It is also difficult to perform external absorption and removal treatment at a high price. The biggest source of formaldehyde emission is the glue used in decoration and furniture. In the case of fierce competition in the furniture market, some furniture manufacturers are trying to attract customers, reduce manufacturing costs, and attract consumers with low prices. Many manufacturers have adopted far. The glue is lower than the national standard to make furniture. The appearance looks exactly the same as the high-quality furniture. It is glamorous and bright, but it is actually hidden.
For the average consumer, they don't have the relevant professional knowledge. They don't know much about the production process and materials of the finished furniture sold in the traditional store. Therefore, they often only listen to the words of the purchaser when they buy it. To determine whether it is environmentally friendly, and now consumers are paying more attention to the safety and environmental protection of products. The reporter interviewed several consumers who all expressed concern about the “health†and “environmental protection†of the products. In terms of material selection and craftsmanship, consumers have more independent participation and the right to know, so they can eliminate their psychological concerns to a certain extent, so this is one of the important reasons for the popularity of custom furniture in recent years.