This spring, the home industry is full of fun. On March 15th, the “Top Ten Most Trustworthy and Old Brands” in the home furnishing industry made a wonderful appearance on Consumer Rights Day; on March 16, the 29th Dongguan Famous Furniture Exhibition kicked off; on March 18th, Guangzhou Furniture Fair was held in Guangzhou Pazhou Complex Dressed on the stage; on March 19th, the 28th Shenzhen International Furniture Fair, which lasted for 3 days, also arrived on schedule.

At the three major exhibitions, the Guangdong furniture enterprise group represented by Youlian·Home, Ruichi, Zuo, Songbao Kingdom, Bosen and Kangyin Paramount earned the attention of global merchants; outside the exhibition, Songbao The Kingdom's first home eco-cultural festival, the Xinghe·third space leader home culture festival, and the Jinna Lisa “classic heritage” silent carving furniture art festival also appeared in colorful and colorful.

Youlian·Home: Four new products are popular

On March 16th, China's top ten brands of mahogany furniture, Youlian·Home, represented Shenzhen's high-end mahogany furniture brand in the 29th Dongguan Famous Furniture Exhibition. At the exhibition, Union has launched a series of four series of Ming Hao series, rich and beautiful series, Danfeng Chengxiang series and 12 Chinese zodiac combs. It has been highly praised by domestic and foreign merchants, and the Minghao series is more "selected." The craftsmanship is exquisite, inheriting the century furniture culture, expounding the rich humanities" and won the only bronze medal in the study series of this exhibition.

It is understood that "Youlian·Home" is a well-known registered trademark of Shenzhen Xiangli Craft Furniture Co., Ltd., which is known as “a modern and unique piece of Chinese furniture”, which has a good reputation in the industry and a high market reputation. . In recent years, the brand has been awarded “China Furniture Industry Leadership Brand”, “China Top Ten Brands of Redwood Furniture”, and “Genuine Genuine” Commitment Enterprise in China Furniture Industry. At the same time, Union United is also one of the main drafting units of the National Standard of the People's Republic of China, "General Technical Conditions for Redwood Furniture" and the Light Industry Standard of the People's Republic of China, "Dark and Valuable Hardwood Furniture".

On the road of continuous development, “Youlian·Home” always insists on creating value for customers, creating development for employees, creating benefits for enterprises, creating prosperity for society, focusing on the exploration and research, innovation and development of mahogany furniture culture and art. Intensive cultivation and dedication to create a unique cultural brand.

American made mattresses enter China

With the integration of the furniture industry and the international market, domestic mattress enterprises have gradually introduced the design and technology of internationally renowned brands, but most of the production bases of these brands are not in the birthplace of the brand. That is to say, at present, more than 99% of mattress brands on the market, although the word "mouth" is called an international brand, but they are not pure blood, at best, it is only a "hybrid."

After the "Da Vinci Furniture" incident, rational Chinese consumers began to be skeptical about foreign brands. In this context, the 80-year-old American brand mattress "FITFOR LIFE" became the first company to eat crabs. The brand's sales director, Charlie Dyson, visited the Shenzhen International Furniture Fair and announced his official landing in China, “making Chinese consumers truly experience 100% American-made mattress products”.

It is understood that the FIT FOR LIFE mattress belongs to the American Paramount Company and is produced in Virginia, USA. “FIT FOR LIFE” mattresses carry the “USA-C?” logo, any company with this logo and products indicating that a strict supply chain audit has been passed to ensure that products, raw materials, processes and sources are “ United States of America". “FIT FOR LIFE” is designed for consumers who want a high quality of life and want to buy a cost-effective sleep product.

After the exhibition, FIT FOR LIFE mattresses will be able to take advantage of the more than 100 “CONN Kang Yin Mattress” stores in Shenzhen Kangxi Home, which will be presented to Chinese consumers before “May 1st”. Fu Min, general manager of Kangxi Home, said that the “FIT FOR LIFE” mattress is 100% made in the United States and will inject fresh blood into the Chinese furniture market, enabling Chinese consumers to experience a pure American sleep culture.

Bosen Furniture Grand View Series products win the rights

On March 19th, on the day of the Shenzhen Furniture Fair, Ronglin Shijia Furniture from Beijing filed a complaint with the Intellectual Property Organizing Committee of the Shenzhen Furniture Exhibition Organizing Committee: The Baisen Furniture Grand View series was suspected of copying its original design.

When the incident came out, it immediately caused an uproar, and the Persian furniture was pushed to the cusp of the cusp, which became the focus of everyone's attention.

In this regard, Chen Annan, deputy general manager of Bosen Furniture, said that this time, the Grand View series launched by Bosen was the original brand of Bosen. It was developed and produced by Bosen Furniture after several years, and the traditional mahogany furniture and modern home were merged together. Suitable for the needs of modern people. At present, the products of the Grand View series have also applied for product patents and do not involve infringement. Before the incident, Persian Furniture had no connection with the Ronglin family. At the same time, the company also provided a patent for the alleged infringing product.

On March 20th, the 28th Shenzhen International Furniture Fair Protection Intellectual Property Complaint Station ruled that Ronglin Shijia Kirin v. Bosen’s “Daguan” product patent infringement was not established. Zhang Yunjin, director of the Bosen Furniture Brand Center, said that Persian Furniture has always respected intellectual property rights, and its “Daguan” products are all original, and have obtained 109 national authorized patents.

Galaxy·The Third Space Leader's Home Opening Ceremony

On the afternoon of March 15th, a series of top luxury brand series home exhibitions, led by Xinghe·Third Space and jointly with Shenzhen local designers and well-known media, kicked off on the eve of Shenzhen International Furniture Fair. On the day of the event, a number of luxury home brands launched new products in the third space. In addition, the organizers invited a number of well-known designers to attend the event, explaining the trends of 2013 home products and the home of the brand in the third space. design concept.

Xinghe·Third Space opened with the concept of “Leader's Home”, and showed the elite designer and media friends who participated in the event, Fendi from the Italian luxury home brand, Valerio, the Royal Palace of the Kremlin, and from Spain's 60-year-old luxury home furnishing brand, such as exquisite handicraft luxury home custom brand Mestri.

One of the representative works of FENDI's home that day, the "Diamond Chair" multi-cut diamond design, brings a different taste to the luxurious home, and is sought after by famous designers. In addition, the home brands of different categories in the third space also showed the spirit and connotation of the leader's home brand to the guests.

The Galaxy·Third Space also specially set up a visit to the brand merchants, the famous design masters and the brand merchants to share the concept of “Leader Home” for the media guests present.

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