According to the Australian "Melbourne Times" reported on March 15, recently, the Australian supermarket giant Coles Company published "smell" advertisements in newspapers. This kind of advertisement exudes the fragrance of bread, which makes people "read" to covet.

It is reported that the company combined traditional printing technology with new technology to invent this "scent" advertisement. They sprayed a special spray on the advertisement, which made it smell like bread. Doing so can attract readers' attention and is a very creative marketing method.

An advertiser said: "This enticing fragrance can really arouse consumer interest, but what needs to be considered is whether the cost of this marketing method will exceed the benefits it brings."

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