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The furniture industry in the western region has experienced a period of rapid growth, especially in 2008, but its momentum has slowed down in recent years. However, with the implementation of national policies aimed at deepening reforms and promoting new urbanization strategies, the western region is now seeing renewed potential for development. Zhu Changling, chairman of the China Furniture Association, highlighted this during the 2nd China Furniture Industry Development Chengdu International Forum held today.
In the first four months of this year, the furniture industry generated a total revenue of 205.149 billion yuan, maintaining a stable growth rate. Sichuan, in particular, ranked fourth in terms of growth, showing promising signs for regional development.
In 2013, China became the world's largest furniture exporter, with exports reaching 53.1 billion U.S. dollars to over 220 countries. As trade between Chinese furniture companies and international markets continues to expand, there has been an increase in industry inspections, technical discussions, and information exchanges. The China Furniture Association has established partnerships with organizations around the world, allowing Chinese firms to learn from advanced foreign design concepts and stay updated on global trends. This has helped them adjust their strategies and maintain sustainable growth.
China’s furniture industry is transitioning from traditional models to more modern market approaches. Wooden furniture remains a key segment, with growth rates exceeding double digits. According to Zhu Changling, the way industries develop is gradually changing. Over the past 30 years, most Chinese furniture companies have relied on low-cost labor and land resources. However, the global economic shifts, especially after the 2008 financial crisis, have forced the industry to adapt. The era of industrialization and digital transformation is accelerating, with more high-tech furniture companies emerging. Sustainability, environmental protection, and efficiency are now major focuses. E-commerce and digital tools are widely adopted, and this model is spreading from the eastern regions to central and western areas, as well as second- and third-tier cities.
This shift has led to greater competition, with smaller businesses struggling and industry polarization becoming more evident. Meanwhile, children’s furniture and customized furniture are opening up significant market opportunities. With the rise of the post-1980s generation as a key consumer group, the children’s furniture market is gaining momentum. Although there are fewer well-known brands compared to adult furniture, those that have built strong reputations continue to thrive. Products made from particleboard and solid wood are particularly popular among consumers.
Customized whole furniture models are also showing great potential. After two years of development, this model has helped integrate the furniture industry with real estate, building materials, and decoration sectors. In the western region, many companies produce panel furniture and have introduced customized production lines, some even importing these systems from abroad for local customization.
Urbanization has become a critical opportunity for the western furniture industry. Zhu Changling emphasized that implementing a new urbanization strategy can create new growth drivers. Currently, the urbanization rate in the western region is only 44.8%, and with government efforts to guide millions of people toward urban centers in the central and western regions, there is a growing need for industrial support.
The central and western regions are rich in natural resources, yet most industries remain concentrated in the east. The furniture industry, being labor-intensive, offers significant employment opportunities, which supports urbanization and helps address employment imbalances. This makes the western region a promising market.
The trend of shifting furniture manufacturing from the east to the west is already taking shape. New policies in economically developed southeastern regions are pushing enterprises to relocate, creating fresh opportunities for the western furniture industry.
In September 2013, President Xi Jinping proposed the Silk Road Economic Belt during a visit to Kazakhstan. This initiative connects China with West Asia and involves 11 western provinces. Zhu Changling encouraged western furniture companies to seize this opportunity by learning about China’s furniture industry through export inspections and technology exchanges, while preparing for expanded import and export activities. Given that many western cities are inland and face transportation challenges, domestic sales dominate the market, but greater international cooperation is essential for future growth.