As the Double 11 shopping festival approaches, merchants are preparing for fierce competition between online and offline promotions. Consumers are also caught in a dilemma—should they shop online or go to physical stores? With various promotional messages flooding the market, many have shifted their focus from online to offline shopping. According to Guangsha Times, from November 1st to 15th, over 30 brands under an online store will launch a campaign called "Double the Value of Online Coupons When Used Offline." Originally, an online purchase could save 300 yuan, but if you pay in-store, you can save up to 600 yuan. A rough estimate suggests that this year’s Double 11 may see double the marketing budget allocated by these brands. While some people prioritize saving money, others value the real experience and after-sales service of home products. Some consumers who previously bought online now find themselves returning to physical stores after experiencing issues such as lack of customer support, no in-store assistance, or difficulty with returns. These problems have led to growing dissatisfaction among online shoppers. How true is this trend? Guangsha Times investigates the facts. More than 30 brands have confirmed plans to offer special deals during the Double 11 period. For example, well-known furniture and building materials brands like I Love My Family, White House, Songbao Kingdom, and TATA are joining the event. These promotions aim to attract customers who are looking for big discounts and convenience. But are these offers genuine? Guangsha Times verified the claims. A brand representative in Beijing confirmed that more than 30 furniture and building materials brands are planning to provide additional benefits to in-store customers. Some have already confirmed participation, while others are still negotiating. The “Double 11 Special†events will take place at major stores like Lize and Yuquanying from November 1st to 15th. During this time, consumers can claim online coupons and use them for in-store purchases. However, even with these promotions, some online shoppers still face challenges when trying to access the same products offline. Many consumers prefer to visit physical stores first to see and feel the products before making a purchase, even if they plan to buy online. This practice, however, often leads to confusion and poor service from in-store staff. Miss Xue, who was shopping at Lize Store, shared her frustration with the author. She said she went to the physical store to experience the product online, only to be ignored by the sales staff. She also found out that online purchases don’t come with free maintenance, and any issues must be resolved through online customer service. Similarly, Mr. Guo experienced similar issues when he tried to find online products in a physical store. He was told that the store doesn’t carry those items, leaving him confused and disappointed. One of the biggest drawbacks of online shopping for home products is the lack of proper after-sales service. Although some believe it takes time for the online home shopping industry to mature, Guangsha Times found that without addressing internal conflicts, it's hard for consumers to enjoy a smooth experience. A representative from a well-known furniture brand, who wished to remain anonymous, explained that the main issue lies in the conflict between online platforms and local dealers. Online orders are usually handled directly by the brand, while physical stores are run by independent dealers. If a consumer buys online, it reduces the dealer’s sales, which leads to poor treatment of online customers in physical stores. Additionally, customized products purchased online can be difficult to return or modify. Mr. Liu, a professional in the wooden door industry, shared that many consumers face issues with incorrect customizations and struggle to get refunds. Most of the time, these problems are resolved through negotiation rather than formal returns, making the process complicated and unsatisfactory for buyers. As the Double 11 season continues to evolve, both online and offline retailers are adjusting their strategies. While online shopping offers convenience and discounts, offline stores still play a crucial role in providing real experiences and reliable service. For now, consumers are left navigating a complex landscape where the best choice depends on their personal preferences and needs. 4 burners gas grill, Home Gas Grill, Propane Outdoor Grills, Barbeque Outdoor Grill, Barbecue Grill JIANGMEN XINXIN METAL PRODUCTS CO., LTD. , https://www.bbqoutdoorgrill.com