Author: InfoPrint Solutions Company, Asia Pacific general manager Benoit Chatelard Why choose TransPromo? TransPromo is not a new concept. In fact, the technology has been around for a long time, and it has been transformed into a high-value communication tool by adding relevant personalized marketing content to printed transaction documents such as statements, thereby promoting the sales of products and services and ultimately enhancing the brand loyalty. With the reasonable combination of market conditions, marketing trends and technology, this concept began to become popular. The research on the effect of communication color and the continuous growth of direct mail and global postage have prompted the company to reconsider the problems of communication quality and quantity. The market has been evaluating personalization and color for some time, and it is generally believed that their use of direct mail can significantly improve marketing results. According to a 2007 survey by the Electronic Document Systems Foundation, "more and more companies that have long used black and white printing may shift to high-bright full-color printing, especially in the field of transaction document printing." Advantages of the colorful world Research from the Electronic Documents Foundation has shown that: People will make subconscious judgments on individuals, environments or products within the first 90 seconds. 62% to 90% of assessments based on color alone can also increase brand awareness by up to 80% Strategies to take advantage of technology Related hardware, software and business options in the production and marketing environment are constantly evolving to support TransPromo. The architecture of high-speed color and monochrome variable data printers and the stand-alone Advanced Function Presentation â„¢ (AFP â„¢) architecture (now combined with the built-in color management module) is extremely beneficial for large-volume printing environments. For small-volume marketing applications, color and monochrome workgroups and industrial printers combined with appropriate software can provide a variety of efficient printing effects. Existing tools can help with data mining and printing, document merging, white space management, job and productivity tracking, and more. Workflow software and services can provide critical support for improving equipment utilization, process efficiency, and document-level integrity. You can easily integrate solutions into your IT infrastructure to make better use of existing investments. InfoPrint Solutions Company is the only supplier that can provide integrated TransPromo color and monochrome solutions for production and distribution environments. Business opportunities and trends The technology combines transaction documents with customer data, colors, and related materials that meet customer preferences and purchase styles, and marketers will benefit greatly. All of these help to strengthen customer relationships without worrying about customer churn. The bill is an ideal and reliable communication tool, and its open rate is extremely high. Wisdom and wisdom, and to negotiate with customers at this level, will help increase ROI and the success rate of many marketing activities. Hotels have also begun to use TransPromo to transform their customer experience. Accounting reports can contain advertisements that reflect the customer's situation in the database, as well as loyalty rewards and personal information, and provide URLs and promotional codes in promotional sheets. For example, when guests arrive at the hotel, the itinerary overview and welcome message are added to the key folder, which is provided in the hotel service. Provide more services in the hotel's business center, golf course or spa, expand more customer experience, thereby increasing revenue and improving customer satisfaction. The above example introduces you to some of the features of the TransPromo application and demonstrates its huge potential in transforming the customer experience and increasing revenue. This depends on the number of existing customer communication documents in your company and the number of touch points that can be added over time. You can immediately experience the endless opportunities presented in front of you. 555 Woman Wedding Dress,Romantic Woman Wedding Dress,Women Cheap Wedding Dresses,Sexy Woman Wedding Dress Bossgoo Wedding Company Co., Ltd. , https://www.bossgoodemo.com
Color can improve reading ability by 40%, learning ability by 55-78%, and understanding ability by 73%