The furniture industry has developed to the present, and it has gone through 30 years of short and long years. Now it is entering the “year of standing”. The various norms of industry development are becoming clearer, the industry characteristics are becoming more and more obvious, the industry is developing more and more mature, and the development status of the furniture industry is summarized. Evolution and metamorphosis mainly in the following aspects:

First, the furniture faction is formed, and the group begins to compete.

In the past year or two, although the environment has been sluggish, the furniture industry has bucked the trend and achieved a growth of 11.4%. The total output value of the industry has reached 650 billion yuan. Yin Xianjian, chairman of the well-known furniture company Shuanghu Furniture, believes that the achievement of this performance is mainly due to the quiet changes in the industrial structure of China's furniture industry, that is, the domestic furniture industry is about to enter the Warring States era.

The furniture industry has stepped into the age of reshuffle and it is inevitable

According to industry analysts, the reason why the structure of China's furniture market is undergoing changes is mainly due to the following reasons: First, urbanization will become an important driving force for the rapid development of China's furniture industry in the next 20 years. In addition to first-tier cities, demand in second- and third-tier cities will also rise sharply, which will provide sufficient space for the emergence of leading brands. Second, the market pattern of the Beijing, Guangdong, and Sichuan factions has changed in the past. Almost all first-tier companies have begun to deploy to the national market. Third, after more than 20 years of development, China has formed a number of powerful furniture enterprises. These enterprises have accumulated considerable resources in the upstream resources, production capacity, sales channels, etc., and have obvious competitive advantages, and it is easy to produce leading brands.

"Although it is a raging pattern, there are many disputes, but some first-line manufacturers with strong capabilities are bound to stand out and become the leading players in this industry. The whole market will form a situation in which leading companies, first-line brands and other manufacturers have three forces." The person told reporters calmly.

Second, financing listing, upgrading

The development of the furniture industry has trained a large number of furniture industry workers in the past two decades, including middle and high-level managers, but why can't the furniture industry break through the status quo? The biggest problem is the entrepreneurs who started their homes through opportunistic violence. The quality is generally low, lack of cultural literacy, and do not understand normative management. Recently, thousands of employees of the largest furniture company in China have collectively protested. This fact is reflected in the facts. Other small factories are even more ugly. Business owners like to take advantage of opportunism and swindle in Inner Mongolia. The phenomenon of not credibility and tax evasion is very common. Recently, individual bosses have been hiding their debts and not paying back their debts.

At the same time, the emergence of commercial circulation giants in the furniture industry has raised the heat of the furniture industry more quickly. The brand display platform and product sales channels have been monopolized. The future development situation is even more terrible for furniture manufacturers. The terrible is the reduction of high returns. The increase in operating costs, after the inertia of the furniture manufacturing enterprises accustomed to a large amount of money is suddenly contained, there must be a large-scale chaos and re-adjustment and shuffling of the industry, and the operation of the operating environment under the pressure of high pressure will surely be the industry. Bring a new era of more prosperity.

Why should furniture enterprises go public? Furniture manufacturing industry is a traditional industry in China. In the past 30 years, China's furniture industry has developed rapidly. However, most of China's furniture enterprises are still in the manufacturing factory mode, and a large part of their risk is controlled in distribution. In the hands of the business, once the channel has changed, it will have a huge impact on the development of the enterprise. The greater the enterprise, the stronger its ability to resist market risks. Therefore, the pursuit of scale has become the main direction of furniture enterprises today and in the future. Furniture companies are also facing full competition in the industrial chain. If they rely on their own accumulation and rolling development, they are far away. Far from meeting the huge capital needs, at this level, we must insert the wings of capital to achieve expansion at the fastest speed. Therefore, listing is the first choice for furniture companies to break through the current predicament. Listing can quickly raise funds to solve financial problems, listing can enhance the company's brand, and listing can achieve company expansion and standard operation.

The furniture industry needs capital intervention. In a financial crisis that has never happened in a hundred years, most SMEs have never felt a panic about the capital chain. Even large furniture companies that have always been “not bad money” have changed their minds and eagerly want to capitalize. Close together. In the field of circulation, for example, Red Star Macalline, which slogan listed in 2012, has been listed on the GEM for a hundred years, Huayuanxuan, etc., and Dafuhao Furniture and Jinsheng Home also have information on the listing. Not only in the field of distribution channels, manufacturing, but also in the service field, the Shenzhen Furniture Industry Association has tried to rely on the information on the listing of exhibitions, stores, industrial education colleges, furniture newspapers, etc. Some furniture companies have already implemented management regulations and Pre-market preparation, selecting a good advisor before listing or waiting in line for approval will be an important part of quickly reaching a hope.

Third, the store is mature, the industry real estate is beginning to show

What is industrial real estate? According to senior real estate experts, industrial real estate is based on the premise of national industrial planning guidance and policy support, relying on industry, real estate as a carrier, and building an industrial value chain integration platform to industrial shops, supporting office buildings and supporting facilities. Hotels, office buildings, standardized factories, exhibition centers, R&D centers, information centers, logistics distribution warehouses, etc. are the development targets, integrating industry resources, integrating R&D, production, display, trading, exhibition, design, communication, promotion, office, financial services. In one, it will form a regional industrial cluster center, and build an industrial transaction distribution platform and an integrated trade and circulation network covering hundreds of kilometers and even the world.

How much can a town store rent? In the case of Guangdong Lecong, the reporter recently learned that the store in the prime location of the Louvre Furniture Expo Center in Lecong, Guangdong Province, rented 1,800 yuan/m2 per month this year. The price far exceeds the retail rent of furniture stores in Guangzhou. The industry believes that this store in the small town of Guangdong mainly benefited from the gathering effect of Lecong's furniture industry, and its rental trend more fully illustrates the investment prospects of industrial shops.

At present, in addition to Guangdong Lecong, the industrial commercial real estate model also appears in Zhejiang Yiwu Small Commodity Wholesale City, Zhejiang Haining Leather City, Hebei Baigou Luggage City and other areas, which has spawned a number of industrial shops with great commercial value, and greatly promoted The development of the local economy and even the industry in which it is located. It is understood that Zhejiang Yiwu, Zhejiang Haining, Hebei Baigou, Sichuan Chengdu and other industrial gathering places have shown the same industrial retail rent trend. In contrast, with unprecedented control, residential housing prices have been flat, sales have plummeted, industrial real estate has sprung up, industrial shops have been climbing and selling, and with the continuous implementation of the national 12th Five-Year Plan on industrial upgrading and development strategies, the industry Shops will become investment hotspots.

It appeared in 2004 and experienced a short-term development. Since 2007, the integrated ceiling has entered the homogenization stage, and the industry development has entered a period of stagnation. After many years of research on the appearance and technology of the products, various styles of ceilings began to appear in the market, and some small workshop-style enterprises lacking innovation were gradually being sunk in the market.

Ten years of development. The integrated ceiling industry is led by some innovative companies.

The ceiling industry has been moving forward

Looking back at the development of integrated ceilings, it has appeared in the market since 2004, and the whole industry has begun to flourish. At that time, the integrated ceiling was just because it broke through the shortcomings of the traditional ceiling, and integrated the Yuba, lighting, ventilation and gussets, surpassing the structure of the original kitchen and bathroom ceiling and improving the overall beauty. As a result, the integrated ceiling began to move forward, from flat color to diversity, from color to style. These changes are relatively simple to make a fuss on the plane, and this is the case. After four or five years of change, the use limitations of the flat integrated ceiling began to appear. With the increase in the demand for home improvement, the flat ceiling cannot meet the daily decoration. Demand. This also allowed the industry to enter the homogenization stage.

It is also at this stage that many small and medium-sized enterprises have begun to emerge as integrated ceilings. The integrated ceilings are mixed from here, and there are many product trademarks, but there are very few real brands, and only a few of them only occupy a small share of the market. There is no real leader in the industry.

This strange circle has made the integrated ceiling agents begin to wonder: Which product is sold? In order to break through the encirclement, the integrated ceiling manufacturers have their own unique tricks, in product development, in brand promotion.

Ten years of ups and downs

From 2007 to 2009, these three years were the most difficult days for integrated ceilings, but they came step by step. The growth has been moving forward, and the elimination has gradually disappeared into the market competition. Although the integrated ceiling industry has existed for four or five years, from the perspective of its development level, it is still in its infancy, and the market that can be tapped inside is still very large. Beginning in 2012, integrated ceiling companies broke through the barriers of homogenization and began to enter new development areas.

These innovative ceiling companies have been prominent in the homogenization stage, and the “price loop” that once plagued the integrated ceiling is no longer a prominent problem for some enterprises. The kind of excitement is also only for those wins. By.

The integrated ceiling has been developed to divide the market with product positioning. In the mid-to-high-end product market, there are relatively few manufacturers, mainly relying on brand, channel and product design as the main means of competition. If the product differentiation is higher, the market competition is relatively loose; while in the low-end product market, the products are similar, the competition is very fierce, and the elimination With the new students, they have always been complementary.

The wind and the wind know the grass. The ceiling enterprises that survived the shuffling wave and continued to develop all the way are the leaders in this industry. In the future market competition, their efforts will make the integrated ceiling industry grow stronger.

With the continuous deepening of China's new round of reforms, China's stone industry will also usher in a new era of change and adjustment. Today's stone industry has developed into a comprehensive diversified industry integrating granite, marble, artificial stone, stone carving, garden and cultural stone, stone machinery, abrasive tools and diamond tools. It’s a question that every entrepreneur in the stone industry circle should think about when it comes to the whole body and how to seek development in change.

At present, the total demand for stone in the whole society has been obviously slowed down compared with the previous years. In the case of total compression, it can be said that there are many porridges, only to take a refined route, only to strengthen the awareness of stone brands, strengthen and improve product processing. Technology, development, design, manufacturing, etc., can increase the added value of products; only increase the quality of products and marketing planning and promotion investment, in order to enhance corporate visibility and the overall competitiveness of the industry. Only by enhancing the brand awareness of China's entire stone industry and adapting to the brand demand of the market will the whole industry be healthy and sustainable, and it will be able to cope with the increasingly severe market competition situation in China and internationally.

In the historical process of industrial development, the reshuffle of the industry has been a period of time. Due to unreasonable industrial structure and disorderly market competition, China’s stone industry is trapped in the mud with low quality and low price, which directly leads to China's stone faces an unprecedented situation in the international market competition. "In addition to the price, what else can I have?" At the International Stone Fair, some domestic stone merchants often laughed at themselves. The continuous decline in the price of stone has also fallen below the reasonable price level that the EU believes. Therefore, a large number of importers of stone demand countries directly flew to the domestic large and small stone processing plants, directly bargaining with them, and finally The low price is full of rewards.

Rich land resources are not inexhaustible in China's vast land. The inefficiency of stone production and processing, resulting in a huge waste of resources and serious pollution of the environment is quite serious. Behind the disorderly competition is the serious lack of industry responsibility, the direct consequence of the vicious circle, which leads to the growth of the industry's profit margin is lower than the growth of production and sales, and also leads to the serious squeeze of the international stone brand in the Chinese stone industry market space. Difficult, the continuous development of China's stone industry is undergoing tests, and the structural optimization and brand upgrading of China's stone urgently needed industries.

Fortunately, some companies can clearly understand this. At the end of the last century, in the face of increasingly severe international and domestic competition and strong growth in international market demand, some companies such as Fujian Creek, Dongsheng, Guangdong Kangli and Universal first strengthened international scientific and technological cooperation, introduced foreign advanced machinery and equipment, or borrowed from foreign countries. Advanced technology, implementation of sustainable development strategy: from the original mining, blasting process to step mining, wire saw and other mechanical cutting advanced technology; eliminate backward production methods, accelerate the construction of modern stone enterprises, enhance the competitiveness of enterprise products market and improve Enterprise management level. After several years of development, it has taken the lead to become an industrial group with modern consciousness in China's stone processing industry, and the pattern of industry reshuffle has gradually emerged. Nowadays, China's stone industry structure has entered an era of diversified competition, and only by recognizing the situation can we find a place.

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