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August 17, 2014, marked a day that was both ordinary and extraordinary—the birth of the "Experience" canvas bag brand. This brand, rooted in simplicity and directness, finally came into existence! But how did a brand that values detail and experience manage to grow so quickly in the world of art and business?
**Experience Positioning: Return to Simple Service, Embrace Natural Living**
Experience Canvas Bag focuses on the textile luggage industry, aiming to build a first-class brand with deep cultural significance. The brand believes in enjoying life’s simplicity and offers a range of products such as canvas bags, cloth accessories, hats, and scarves—each infused with literary charm and minimalistic design.
As a fashion company, Experience has never seen itself as just a trading or design firm. Instead, it positions itself as a service-oriented brand that returns to natural living. By connecting with enthusiasts, the brand helps people rediscover a harmonious, eco-friendly lifestyle. Together, they create a community where no one walks alone. Through shared experiences, the brand brings warmth, love, friendship, and beauty into everyday life, inspiring people to pursue happiness, connection, and freedom.
**Experience Logo: A Rebirth through Effort**
The elk is a magical creature, with a history spanning three million years. Though nearly extinct for centuries, it fought back and survived against all odds, creating a miracle of resilience. Its journey mirrors the spirit of the Experience brand—determined, strong, and committed to building a better future.
In today's fast-paced world, people are often disconnected from nature, rushing through life without truly feeling it. Experience seeks to change this by promoting a return to a more balanced, meaningful way of living. Just as the elk once vanished and then reborn, the brand hopes to inspire a new era of environmental awareness and harmony.
The logo features an elk, symbolizing strength, freedom, and rebirth—values that define the brand’s mission and vision.
**Experience Design: Creating Works with Soulful Connection**
Experience Canvas Bag is led by its founder, Sun Yanyan, who has built a professional team including full-time designers, proofing staff, and long-term partners like the Beijing Institute of Fashion Design. Freelance designers also contribute to the creative process, ensuring that the brand stays ahead of trends while meeting market needs.
As a designer and leader, Sun Yanyan believes that true art comes from sincerity and authenticity. She aims to connect with fans who understand the brand’s essence, turning them into loyal advocates. Each piece of fabric is treated with care and respect, not just as a product, but as a reflection of the soul.
Though her designs may not please everyone, she understands what it means to be "authentic"—simple, honest, and full of meaning. These values continue to inspire her work and shape the brand’s identity.