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August 17, 2014, marked a day that was both ordinary and extraordinary. It was on this day that the "Experience Canvas Bag" concept was born! This brand, rooted in simplicity and authenticity, finally found its voice. But how did a company that values both craftsmanship and customer experience manage to grow so rapidly in the world of art and business?
**Experience Positioning: Return to Simple Service, Embrace Natural Living**
Experience Canvas Bag focuses on the textile luggage industry, aiming to create a top-tier brand with deep cultural significance. The brand is dedicated to offering people simple, elegant products like canvas bags, cloth accessories, hats, and scarves—each infused with literary charm and a minimalist aesthetic.
As a fashion brand, Experience doesn't see itself as just a design or trading company. Instead, it positions itself as a service-oriented brand that brings people back to a natural, balanced lifestyle. Through this vision, Experience collaborates with enthusiasts who share its passion for a greener, more meaningful way of living. Together, they build a community that values harmony, sustainability, and personal connection. On every journey, no one walks alone—only family, love, friendship, and beauty remain. Nature, travel, art, and a sense of fulfillment are all part of this shared experience, encouraging everyone to pursue happiness, companionship, and freedom.
**Experience Logo: "Elk Reborn through Effort" – A Symbol of Better Living**
The elk is a magical creature with a history spanning 3 million years. Despite nearly going extinct over the past thousand years, it has fought hard and survived against all odds, creating a true miracle of life. Its resilience and perseverance have redefined what's possible, bringing immense value and meaning to life itself.
Once native to the wild, the elk was nearly lost but later revived through global conservation efforts. Inspired by this story, the Experience brand chose the elk as its symbol, representing strength, freedom, rebirth, and joy. Just as the elk made a miraculous comeback, Experience aims to help people rediscover their connection with nature, cherish the environment, and return to a more harmonious and beautiful way of living. The logo serves as a reminder of the brand’s mission: to inspire change and bring back what was once lost.
**Experience Design: Creating Works That Speak to the Soul of Fans**
Experience Canvas Bag is led by founder Sun Yanyan, who oversees a professional design team including full-time designers, proofing experts, and long-term partners like the Beijing Institute of Fashion Design. Freelance designers also contribute to the creative process, ensuring that the brand stays ahead of trends while meeting market demands.
As both chief designer and founder, Sun Yanyan has spent years studying and understanding the essence of the brand. She believes that a brand’s charm comes from its unique identity and the values it represents. Good design is honest and reflects the inner world of the creator. Her goal is to use her work to connect with fans who truly understand the brand, turning them into loyal advocates and ambassadors.
Throughout her career, Sun Yanyan treats each piece of fabric as if it were an adult—respected, valued, and deeply experienced. “Intentions†is not about calculation or control, but rather a genuine appreciation and emotional connection. While her designs may not please everyone, she knows what it means to feel “own,†to be simple and sincere—values that fuel her creativity and guide her artistic vision.