“The statistics of the association have not come out in the first five months of this year, but in Guangdong, for example, the growth rate of furniture exports and domestic sales in the first five months reached 17%-18%, compared with only 12% in the same period last year.†Yesterday, The reporter of Gold Securities learned from the well-known personalities in the domestic furniture industry about the general situation of the furniture market this year. It is understood that benefiting from the recovery of the real estate market in January-May this year, the domestic furniture market has also begun to improve. However, what makes the furniture market people worry is that the cost of selling furniture is getting higher and higher, the control of furniture companies is getting harder and harder, and the requirements of domestic consumers have become more and more difficult. In this case, the net profit between companies has begun to show a significant contrast. May furniture market is better than April "The improvement of the whole industry is probably from the end of last year. According to the data of April this year, the sales of home building materials above designated size in the month was 97.6 billion yuan, up 34.54% from the previous month." The "Golden Securities" reporter mentioned domestic furniture In the situation of the market, the well-known person in the furniture industry is obviously in a good mood. According to the introduction, this is the first time that the furniture market has changed significantly in the past two years, and this situation may continue as the real estate market improves. “Although the association data has not come out in May, but through the chat with the furniture companies, I feel that the furniture market in May is definitely better than April.†Taking the data of Guangdong as an example, it pointed out that the growth rate of Guangdong's furniture exports and domestic sales in the first five months of this year was 17%-18%, compared with only 12% in the same period last year. "Although there may be problems such as export-to-domestic sales, resulting in distortion of statistics, overall, compared with last year, the sales growth of Guangdong furniture has increased by at least three points," the source said. Selling furniture costs are getting higher and higher Although the workers in the furniture market are greatly relieved, the problems that follow are becoming more and more obvious. The reporter of "Golden Securities" was informed that the cost of selling furniture is getting higher and higher this year, and furniture companies have become relatively difficult in their own control. In addition, the biggest headache for furniture companies is that the demands of domestic consumers have become more and more difficult. ". “Now the rent in furniture stores accounts for more than a quarter of the price of furniture sold. This situation will become more and more serious. In addition, there is almost a fault in the price of domestic furniture, or it is all expensive, or All are low-priced, it is difficult to find the middle, and this part is ignored, it will make the industry very deformed." The above-mentioned furniture market celebrities said. According to its introduction, the current domestic furniture enterprises have a gross profit margin between 18% and 30% under normal circumstances, and the net profit has reached 13%, and there are also losses. “The furniture company is well controlled, the loss can be reduced to a minimum, and the net profit is large; if the control is not good, the loss is large, the net profit is small. But it is very difficult to control it well, especially in the case of unstable market. ." It is worth mentioning that when referring to the current status of domestic furniture consumption, the aforementioned furniture market celebrities could not help but shake their heads, saying that foreign furniture consumers are well classified, either simple demand or practical, but Domestic consumers are very complex, "it can be said that they are very sturdy, all kinds of types, which also increases the complexity of the domestic furniture market." The entire market is very fragmented This famous person in the furniture market introduced that the domestic furniture market is actually very scattered because of the aforementioned market environment and consumption characteristics. “The association’s statistics on the entire domestic furniture market is about 800 billion a year, but the few large companies we have seen add up to about 30%, and many furniture companies can’t see it.†It is worth mentioning that, unlike high-tech companies that are willing to go public, furniture companies do not seem to be keen on going public, nor are they keen to disclose their sales data. The famous person in the furniture market told the "Gold Securities" reporter, "We are also asking them, they will vaguely say a rough sales data or business situation." According to the information of the "Golden Securities" reporters, among the furniture companies that have been listed, there are mainly Meike shares, Yihua Wood, Sophia, Del Furniture, etc. On the road of IPO, there are good Lai Ke, Qu Mei furniture, Currently, the two are in the stage of implementing feedback. In addition, Red Star Macalline Home and Zhejiang Yongyi Furniture have reported preliminary materials. In addition, in early June, Shenzhen Huayuanxuan Furniture and Guangdong Dinggu Jiechuang Home were terminated due to failure to submit IPO corporate financial special inspection self-examination report within the prescribed time limit. The number of furniture companies that have been listed or are currently on the market is really a lot compared to the total number of furniture companies in China. According to market celebrities interviewed by reporters, for example, many well-performing furniture companies are not willing to list. “These products are mainly standardized products. The market is concentrated in second- and third-tier cities. The quality is average, cash flow is sufficient, and there is no listing. The power."
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