In the first half of this year, the scale of furniture manufacturing industry achieved a main business income of more than 290 billion yuan, an increase of 12.7% over the same period of last year. The accumulated profits of the industry totaled more than 15 billion yuan, an increase of 15.9%, of which the main activity profit was about 18.5 billion yuan, an increase of 5.8%. . Officials from the Ministry of Commerce believe that the situation facing the building materials and home furnishing industry is relatively severe, and the regulation of the property market is constantly strengthening. The “rigid demand” buying houses are still waiting to see. The actual purchasing power of building materials and homes is relatively declining, and demand cannot maintain sales growth. At the same time, however, it was the release of the upstream property market that brought vitality to the home furnishing industry. When the company’s development strategy was released in March by Red Star Macalline Chairman Che Jianxin, it predicted that the entire home furnishing industry would see more than 10% growth this year. It is planned to build 200 home shopping malls across the country in 2020.

Since the end of last year, the industry has set off a wave of “take the tide”. The trend of the home furnishing industry lags behind the property market for about 10 months. This year’s “Golden September and Silver 10” will have a good show and lead In the half-year market, more importantly, urbanization can continue for a long time – is the new round of “staking the enclosure” undercurrent?

Continue regional layout

Investing in emerging markets to create brand advantage

The danger of others, their own opportunities, since 2010, Red Star Macalline and other home stores, took over the banner of commercial real estate, held high and high, the industry's geographical expansion has never been before, Guangdong's Xiangjiang home in the country's layout of 9 Global home CBD, JSWB entered Shanghai, but the post-financial crisis was even more devastating. For a time, “excess” became a “serious excess”. Zhu Changling, chairman of the China Furniture Association, said that there are more than 3,500 professional furniture (building materials) markets in China, with a sales area of ​​more than 70 million square meters. “Excess is an indisputable reality”, with an actual purchasing power of 20 million square meters. The area can meet the market demand, and the actual area has exceeded 40 million square meters. If the market is still sluggish, 50% of the store area is surplus.

“In the period when the home furnishing industry entered a period of full expansion, Ouyada entered Guangzhou in a direct manner and set a benchmark for the industry,” said Wang Wei, general manager of Ouyada Home (Guangzhou), which has nothing to do with the expansion of the market. It is based on the national strategic layout of Ouyada. There are Shenyang in the north, Chongqing in the west and Hangzhou in the east. As the focus of the home industry in South China, “South Extension” is a matter of time. He also believes that the first step is to cultivate the market, and the second step is to make great efforts. After the "turbulent period" of these years, it will usher in new market prospects.

Since 2003, Bohuang International Home Expo Center has opened one or two stores in the Pearl River Delta every year. Since 2011, it has opened three new stores in Zhuhai, Zhanjiang and Huadu, and Zengcheng Store is preparing for opening in October. Matters. In July of this year, Hongshuwan Home took over the opening of Zhongshan Avenue East Store in Yuewang, and completed the all-round layout in Guangzhou. Its operational director Huang Zushen said that the next step is optimistic about Zhuhai, Qingyuan and Zengcheng. Lu Qifeng, director of planning and marketing for Xiangjiang Commercial Group, also said that Xiangjiang Home's actions are not limited to home CBD, and continue to focus on emerging markets.

Fond High Bulk White Offset Paper

Fond High Bulk White Offset Paper,Fond High Bulk Offset Paper,Fond High Bulk White Paper,Commercial White Offset Paper

Puyang Longfeng Paper Co.,Ltd. , https://www.lonfonpaper.com