From the creative marketing of holidays to the online and offline, the simultaneous development of the city and the city, the performance of the home store in Beijing in the first half of the year was particularly positive. Although there was a short Xiaoyangchun in the first half of the year in the first half of the year, there was no slack in the action of the store in April, May and June. Regardless of the judgment of the market, everyone responded as usual. â– Key words Promotional normalization There have been many festivals available for discounts in the first half of the year, such as March 15th, May Day, Children's Day, and the Dragon Boat Festival. However, the major supermarkets in Beijing have added more special days and promotion days. In March, Red Star Macalline launched "2 days" and "Breakdown" before the arrival of March 15th; the "Chop Big" campaign before the Dragon Boat Festival was even more national. After the blasting marketing at the end of March, Chengwai Home Furnishing Plaza has also launched various holiday promotions. After the innovative introduction of building materials and old-fashioned replacements during the March 15th, Jimei Home has also launched “Zero-profit Day†activities for several times. Comments: Discount sales have become one of the means to attract consumers, so many people in the industry have complained that the market is now in a state of no promotion, and the development of the industry is not a good thing. However, in the face of the regulation of the property market and the increasingly fierce market competition, more and more normalized promotions are also the choices that companies have to make. Cultural marketing In addition to the direct profit-sharing promotion, the marketing style of conveying the corporate spirit through a certain cultural symbol, enhancing the corporate image, and attracting consumers to shop at the same time is also the focus of the Beijing home store. Lize House has held various lectures on mahogany culture for many years. Chengwai Chengjia Square established the “Teaching Academy†in April; from the end of May to the beginning of June, it also collected “filial piety and love angels†in the whole city to hold public welfare activities to promote “filial piety cultureâ€. Also keen to participate in public welfare activities are Jimei Home, Gaoli International Lighting Port and other stores. Comments: If the key word of the past home store is "expansion", then in recent years, "image" and "culture" have been valued by more and more enterprises. For consumers, household consumption buys not only a product, but also a home life concept and life attitude. The company's actions from social responsibility also meet the needs of this aspect. Suburban expansion In early June, Jimei Home completed the negotiation and cooperation with Leijie Real Estate Company in Yanjiao District in less than 10 days, and renamed the original Leijie Home to Jimei Home Yanjiao. Jimei’s suburban store is not the first, and the Minamata store opened in 2011. In the same interview, the relevant person in charge also expressed his optimism about the suburbs of Beijing. Another location that Jimei Home focuses on is Lugou Bridge. The nearby Dujiakan Furniture and Building Materials City is being expanded, and it will become another home business district in the suburbs. Comments: As more and more new properties appear in the suburbs, the real estate market that extends to the suburbs also directs the sights of home stores to the suburbs. Although there are some distances from the urban area, a large number of consumers still work in the urban area. At the same time, they also retain some consumption habits in the urban area and put forward higher requirements for brands and services. The presence of specialized hypermarkets can better meet the needs of these consumers. E-commerce In March of this year, Red Star Macalline online mall "Hongmei Mall" changed its name to Red Star Macalline·Xing Yijia re-appeared. At the beginning of May, the actual home announced that the e-commerce platform "actually online" will be launched in the second half of the "double eleven". The Jimei Home Tangshan Store, which held the groundbreaking ceremony in early June, also said that the new store will be integrated with e-commerce. Comments: It is said that e-commerce is a big trend, but "touching" electricity is dangerous. There are two problems to be solved. First, the traditional enterprise's understanding of e-commerce is too one-sided. In fact, the convenience of the network makes the game of buying and selling more direct, but more complicated. Second, building materials and furniture are large-scale slow-moving consumer goods, and e-commerce is difficult to get through the market without falling. â– Review of the statement Enterprises must adapt to industry adjustments â—Liu Changhe, Chairman of Chengwai Chengjia Plaza At the beginning of the year: The home industry is self-adjusting and self-eliminating every year. Some of them have disappeared. Some of them are getting better and better. In fact, they still hope that the colleagues in the home industry can adapt to the development and changes of this industry. Mid-year comment: Beijing's consumer demand is definitely there. The next question for us is how to find the consumers who need it more accurately, and know what their needs are, and then carry out targeted promotion and service. Market demand is still very strong â—Wang Wei, Vice President of Hongxing Meikailong Group and General Manager of Beijing-Shanghai & Southwest Region At the beginning of the year: In fact, consumers in most cities are still very enthusiastic about buying and decorating their own homes. 2013 will be a growing market, and the main need for growth is improved demand. Mid-year comment: I think the consumer demand for the entire market is still very strong this year, and people are constantly being renovated during different periods. In the second half of the year, it will continue to rise. After all, the property market is not bad, there are still many people who want to buy a house, and now they are just buying. Enterprise adjustment should be clearly positioned â—Zhang Jing, General Manager of Wanjia Lighting Decoration City At the beginning of the year: In 2012, many companies made adjustments for their future survival and development. I believe that there will be more and more such actions in 2013. Mid-year reviews: Enterprises in the industry should adjust this year, whether it is internal management or strategic layout. Since the beginning of this year, the hot e-commerce and the opening of new stores in some stores have been the performance of adjustments. I feel that in the case of clear positioning, we must adjust it in a planned manner, not blindly, and cannot follow suit. The market will continue to grow steadily â—Wang Linpeng, President of the Real Estate Group At the beginning of the year: With the transition from the industrial era to the consumption era, real estate will maintain a stable development in 2013. Like the home furnishing industry, it will not grow as violently as before, nor will it plummet, and there will be a steady growth trend. Mid-year reviews (Mei Xuhang, Director of Operations Management Department of Real Home): This year, it will definitely grow last year, but this growth cannot hold too much expectations. Because of the regulation of policies and the recovery of the market, there is a process in which the changes in the market are gradual. Consumers are becoming more rational, knowing that big ups and downs are not good for the market, and that the market can develop in a healthy and balanced manner. Kraft paper bag is a kind of composite material made or pure kraft paper making packaging container, non-toxic, tasteless, pollution-free, low carbon environmental protection, meet the national environmental protection standard, with high strength, high environmental protection, is one of the most popular environmental protection packaging materials in the world. Kraft paper bag is made of all wood pulp paper, which can be divided into white kraft paper and yellow kraft paper. 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