(Postpress Clients More Demanding Than Ever Before) In the past decade, as prepress and printing technologies have made great strides, competition has become more intense. The customer puts forward more stringent requirements on the producers of their products. They demand to postpone the work and get the finished product in advance. The price is cheaper. In most cases they have their own way. This situation makes it difficult for pre-press and printers to do so, which really drives the binder and decorator crazy. These finishing workers are usually the last to have access to the printed work. Usually they don't participate in prepress design and they don't participate in printing, but they are the last step in fixing the mistakes that have occurred before this, making the finished product perfect and timely – although sometimes even later than the time it should take to live. Three days. In addition, post-press processing also lacks digital equipment like prepress and printing. As of today, bookbinding and finishing are still mechanical, manual labor and time-consuming work. The deficiencies and cries of the pain-bearing bookbinding industry were presented on April 10, 2001 at the Printing and Communications Association (AGC) stapling and finishing branch held at the Sheraton Meadowland Hotel in East Rutherford, NJ. The panelists consisted of printing equipment buyers, printers, and binders, and they expressed their dissatisfaction and even anger through the coordination of Norton Fisher of E&M Bindings. Most of them mentioned two things: First, customers didn't understand, and they didn't want to understand the actual process of binding. Second, when printers desperately wanted to allow binders to hold special seminars for printing customers, they never did. Take up their own training responsibilities. Therefore, the disagreements arising from misunderstandings are increasing, and the binders continue to suffer. Focusing on the first issue, Ray Grossman, Sandy Alexander's manager, said: "No matter what the task must be completed in two days." According to Mr. Grossman, the only way is to relax the tension at this point. Let customers understand the truth of the post-press processing. "How to better serve our customers" is the central topic of the AGC binding and finishing branch meeting on April 10th. In the evening's meeting, Mr. Grossman's topic was "Management direction in the new millennium: change customers' expectations and needs, improve relationships and better serve customers." True partnership At the evening meeting, Mr. Grossman put forward a concept of commercial-commercial interaction in the late 20th century: “Customers today tell us that they want to be our partners. They mean to reduce their basic sellers and provide us with More volume, but in turn they need us to finish India better. For us, this is not a partnership, but this is the reality of the market economy today. Anyone who wants to establish a foothold in current business It is necessary to find a way to find a way to operate in lower and lower profits." Mr. Barbaria (IGI / Earth Color) added: "The real partnership must include many members, and it needs to participate in trade. There is a condition of complete equality and mutual benefit with the other participants.†As mentioned at the symposium, Mr. Barnett acknowledged that Tanagraphis had “ridiculous and ridiculous requirements†and that the job had to be lived in a short time that could not be completed. . He said: "What we want to pursue is if others can do it, then we can do it. Our goal is to make the customer's work easier and not to regret it because we have failed to do something." Mr. Court (Service Press) said: "Our reduction as the basis of the seller - our customers are doing the same for us - and found that we can get more understanding and care, more reasonable prices, more thoughtful service." However, he also pointed out that when these increase sales, the finishing and finishing industry tends to be fragile. There is too little professional sales staff here, and on the contrary, the printers often try to do it all. However, he reminded binders of the fact that these people rarely find time to act like salespeople where they should pay attention. For example, although printers can benefit from being a process partner who knows their binding partners, they rarely do so. Mr. Ray Cardia (Sandy Alexander) in the audience, and a partner of the Manhattan-based M&M binding company put forward different opinions on this: “I held a theme seminar for clients, but when I suggested we could do for the printers In the same work, they refused.†The question of the image, Mr. Mosallen (Grey Worldwide), the purchaser of the printing equipment, commented: “The impression given by the printing industry is that it is a blue-collar industry and a lack of professionals as a whole.†It also pointed out that more and more customers are looking for lower prices or fastest turnaround time. He believes that the printing company's criteria for seeking to maintain profitability are: "When the work is completed in the best possible time, no one will pay for the surplus." People in the advertising department talked about sales skills in recent years have also taken place. Change. Thirty years ago, he thought that the way to please customers was to ask customers to eat and drink. The key to today is that you must become alert and understand what you need to do and what your customers actually need. Mr. Grossman agrees with this point. He pointed out that it is now necessary to provide more thoughtful services to customers and not merely provide a low quotation. “As we all know, we often look for three quotations or one of three types from the seller to the customer. But we don’t always provide the lowest quotations, and not all the lowest quotations can get us to live.†He drew the audience. They pay attention to their best customer relationship with them. "I believe that what you have provided to them is not just a low price." Mr. Fisher appreciates more of the "Indo-Live Plan." He was very pleased to see that more and more Indo-America managed to be managed through meetings held by customers and printers as well as designers and binders. Mr. Cardia also agreed with this view. He asked, “What is the first rule in the printing plan? Where do you start often?†He pointed out: “Consult the binder before you start implementing this plan. You will easily manage and achieve good results."