The Olympic bid successfully promotes the printing quality of newspapers. Compared with foreign newspapers, the current print quality of the newspaper industry in Beijing still needs further improvement. For many years, our country’s newspaper publishing has mainly faced domestic readers. The Olympic Games has made our newspapers more oriented to the world. We must improve the printing quality of newspapers and meet the requirements of the Olympic Games business opportunities for newspapers. At the same time, the development of newspapers must also be in line with international requirements. International Olympic ads also require that newspapers print to a new level.
The Olympic Games put forward higher requirements for the publication and printing of newspapers. The news war is a time war. Due to the complicated process of publishing and printing, the newspaper industry is not dominant in terms of timeliness compared to other media, and improving the timeliness of publication and printing of newspapers is the key for the newspaper industry to win in the Olympic news war. It can be expected that the application of digital technology based on direct plate-making and digital printing in newspaper printing will have better prospects.
Third, press printing should actively respond to Olympic business opportunities
At present, there are 13 newspaper printing factories in Beijing, and the production capacity of newspaper printing is basically the same as the market demand. However, judging from the status of Beijing as a national cultural center, under the promotion of business opportunities for the Olympic Games, the situation in which the printing capacity of the newspaper industry in Beijing is indefinite will manifest itself to some extent in the next few years, especially in the case of multiple editions and high quality. The printing capacity of the newspapers will be obviously insufficient. In the face of Olympic business opportunities, newspaper printing must start from now on and actively prepare for countermeasures, seize opportunities, and promote its own development.
1. Actively do a good job in the management and updating of printing equipment. Newspaper publishing is developing toward multi-versioning and colorization. The success of the Olympic bid will further promote this trend. The press market promoted by the Olympic Games puts higher requirements on equipment configuration and production capacity of newspaper printing enterprises. Newspaper printing enterprises must strengthen equipment management and introduce and update work, and actively adapt to the requirements of the market. Beijing newspaper printing industry has made great achievements in the introduction of equipment in recent years, but compared with the advanced regions in China, printing enterprises in Beijing newspapers still have varying degrees of low color production capacity, low product quality, and low production capacity of multi-page newspapers. And other issues.
On the other hand, many newspaper printing companies have used large-scale color newspaper printing equipment imported from the late 1980s and early 1990s for many years, and are not suitable for today’s products in terms of product quality, color newspaper production capacity, and production flexibility. With the development of the industry, the equipment itself has gradually entered the old age and is in urgent need of renewal. In the next few years, with the continuous expansion of the newspaper market and the increasing demand for the quality of newspaper advertisements, the speed of the addition and update of Beijing newspaper printing equipment should be further accelerated. Doing a good job in equipment management, introducing and updating work, and increasing production capacity and technology level are still major issues that need to be considered in press printing in the next few years. In the introduction of equipment, enterprises should pay attention to doing a good job of market research and predictive analysis, and pay attention to the new demands of the Olympics for printing newspapers. The above scale and quality are the core to do a good job of introducing and updating.
2. Improve product quality. With the development of the newspaper industry, we have clearly felt that improving the quality of products is the basis of the print competition in the newspaper industry. In recent years, the printing quality of various newspapers has become more and more exquisite. Overprint accuracy, color control, and paper quality have not been comparable to previous years. However, we must clearly understand that we still have a big gap with the international level. The quality has put forward higher requirements. In particular, Olympic advertising has higher requirements on the printing quality of newspapers. In the face of the Olympic business opportunities, in the face of numerous Olympic advertisements, newspaper printing companies must strive to improve product quality and prepare in advance for the arrival of the Olympic Games business opportunities.
In order to seize the Olympic business opportunities, management must be in line with international requirements. Actively implementing the ISO 9000 quality management system certification should be the focus of quality management. At present, none of the Beijing newspaper printing companies have passed the ISO 9000 quality management system certification, which is not commensurate with Beijing’s status as a newspaper printing center.
3. Strengthen process management and promote technological progress. The process management of newspaper printing is an important task to ensure publication quality and publication efficiency. Olympic business opportunities will have higher requirements for the process management of the newspaper industry. Simply relying on the introduction and upgrading of equipment can not be determined in the market, but also a perfect process management is the key to ensure the market victory. Such as digital printing technology and CTP technology, how to promote the development of the newspaper industry in recent years under the promotion of Olympic business opportunities; how to use digital proofing technology to improve the printing quality of newspapers; and in what way to make the existing equipment of the factory The further improvement in the quality and production capacity of printed color newspapers, etc., are issues that we should actively explore. Opportunities have come. Can we seize the opportunity? How is the technological level of a factory important?
4. Establish a market-oriented management mechanism. In the face of Olympic business opportunities, we should fully recognize the severe challenges while we feel the opportunities. In terms of total amount, Beijing is the largest city for newspaper printing companies. With the deepening of people's understanding of the market economy, the notion that press printing cannot be profitable without scale has become a consensus. Due to the high barriers to entry for printing in the newspaper industry, the investment in equipment is more than 100 million yuan. It is estimated that in the next few years, the number of printing companies in the newspaper industry in Beijing will not increase substantially, even in the fierce market competition. The press reform in recent years has enabled newspaper printing companies to complete the transition from meeting the publication needs of CCS newspapers to competing in the market. Therefore, in the next few years, whoever can occupy an advantageous position in the fierce market will survive and survive. With regard to development, who can first establish a market-oriented management mechanism and raise the level of management, anyone will gain an opportunity in the market competition. The management level mentioned here is all-round, with product quality and production capacity, as well as the ability to exploit the market and to possess capital.
In short, the success of the Olympic bid has provided a powerful boost to the further development of printing in the newspaper industry in Beijing. Newspaper printing companies should seize this rare opportunity to speed up development, hold for the success of the Olympic Games, and make their due contribution to Beijing’s spiritual civilization.
The Olympic bid successfully promoted the expansion of the newspaper printing market, which mainly refers to the expansion of printing volume and the increase of printing varieties. Specifically speaking, this mainly includes the following aspects: First, the increase in the number of newspapers, the hosting of the Olympic Games needs the support of the media, and it will also strongly promote the economic development of Beijing, which will promote the increase in the number of newspapers published; second, the increase in newspaper printing volume. The Olympics promotes the improvement of people’s quality of life and income levels, increases the employment rate, thereby promoting the increase in newspaper consumption, and increasing the printing circulation of newspapers; Third, promoting the increase in the proportion of color newspapers, and the proportion of printed newspapers in the Beijing area. In the next few years, it will definitely take advantage of the concept of the Olympics and make a big improvement. Fourth, the increase in the number of newspaper pages, the prosperity of newspaper advertising, and the increase in the amount of information are the most direct manifestation of the increasing number of newspaper pages. We have seen hundreds of editions of newspapers published in some economically developed areas in the south. The number of newspapers in the Beijing region still has a large space for growth.