Knightsbridge Advanced Wines recently signed an agreement with Britto Central to use the work created by internationally renowned POP artist Romero Britto in the company’s labeling and promotions. “Romero Britto continues to interpret the meaning of art and its role in contemporary life,” said Joel Shapiro, chairman of Knightsbridge's board of directors. “We hope that by working with him, we can create a way for today's art and wine lovers. A truly unique wine sensation.” By using new logos created by internationally renowned artists, Knightsbridge hopes to maximize brand awareness with minimal marketing costs.

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