Abstract: "People-oriented design" is the most concerned issue of the public in modern design, and it is also the source of product design in today's era. This article interprets people's understanding of symbolic semantics, clarifies the characteristics of symbols in design, the role of product semantics in designing, and solutions, so that product design can adapt to people's psychological feelings and operating habits, and improve the quality of product humanization. Modern product design helps.

Keywords: symbolic semiotics product semiotics symbolic semantics

symbol. Symbol is an abstract concept. It is often through visual experience and visual association to convey the content of its form and express some meaning. We can say that all signs that can constitute a certain thing can be called symbols. Semiotics. People use information to exchange information and express how they operate. The doctrine for studying these symbols is called semiotics. Semiotics is a theoretical method of communication. Its purpose is to establish widely applicable communication rules. Semiotics mainly includes information symbols, syntax, semantics and pragmatics. Information symbols mainly include symbols, indexes, graphic symbols and signals. Syntax is the study of the rules of symbols constituting sentences. Semantics is the study of the meaning of sentences. Pragmatics is the study of its application effects. Product semantics. Product semantics is developed on the basis of semiotic theory. The use of semiotics in product design forms a whole set of semantic systems, product semantics. The main research objects of product semantics are visual graphics, images and patterns. Through the role of design language and symbols, the concept of art design modeling language is conveyed to the user and understood and accepted for it. It has the function of "transmitting emotions and expressions", embodies the logical relationship between design elements and becomes a communication designer. The bridge between users is the medium for transmitting information. The characteristics of the symbols in the design

1. Cognition In design, cognition is the fundamental characteristic of symbolic language. Each product has its attributes reflected in our mind to form the concept. People judge the function of a product through long-term perception of things. The product uses its unique symbol - modeling semantics to express its own function, allowing consumers to recognize and resonate, and to achieve unforgettable purposes. Cognitive strength depends on the accuracy of the understanding of symbolic language. If a design work can not be recognized by people, it makes people completely lose their meaning.

2. Universality Modern design is for large-scale industrial production. The fundamental purpose of product design is people rather than the product itself. Designers can only identify design languages ​​that can be understood by themselves, customers, and consumers. That is, the design of symbolic languages ​​is only universal, and design works will be widely disseminated and accepted by the general public.

3. Regional culture Any symbolic language can only be understood within a certain range. Only symbols that meet a specific background can be accepted by more people within this scope. This shows that the semantics of symbols must be based on a certain geographical and cultural environment in order to function. It is as inherited and cultural as other cultural arts, because semantics have cultural attributes. If a designer wants his own work to be accepted by more people and be loved by others, he must consider the design in a specific context. The more comprehensive and deeper it is to understand, the use of symbols can be handy, and the potential role of symbol semantics can be maximized. Cultures in different regions can often be greatly reflected in products. For example, the Nordic design is unique in its simplicity, practicality and natural features; the rationalization of German products; the passion of Italian products and so on. Similar to these characteristics we can find the answer from the geographical culture and local cultural background.

4. The uniqueness symbol generally emphasizes "seeking common ground" so that it can be easily understood and remembered. However, "seeking differences" in the design is often the key. Also for a theme, we must find out as many forms of expression as we can to create unique works. In the field of modern design, the object of product design is no longer a simple "object" but a new relationship design based on the interrelationship between human-machine-environment in modern life. Its extension has been expanded. The exchange of information among the three places has placed more emphasis on perceptual factors, more attention has been paid to the emotional characteristics of the interface, and in order to obtain people's emotional resonance, this interface should have a rich perceptual connotation. In short, "Daiyi" is the foundation of creation. Do not be unique in order to be "unique" and truly grasp the principle of appropriateness.

So how do we integrate design semantics into the natural expression of modern product design? It requires the designer to make a detailed study of the product's ontology function and to correctly understand the mental function. As we all know, there is a relationship between information and communication between people and products. After designers have a design concept, they must first understand the product's performance characteristics from the socio-economic and cultural trends, and carry out cultural levels, structures, and economic conditions for target objects. Analyze and then use your own creativity to translate ideas into visual symbols that have been commonly agreed upon by the general public, so as to accurately induce the user's behavior and achieve the purpose of design. In addition to expressing its purpose, product modeling also conveys the cultural connotation of products through modeling semantics, represents the designer's design philosophy, and reflects the sense of the times and values ​​of a particular society. As the famous French semiologist Pierre Gelero said, “In many cases, people are not buying specific items, but are seeking symbols of fashion, youth and success.”

Every kind of experience and knowledge that people have will be understood as a factor to penetrate into the understanding of the product. In addition, designers must do thorough and meticulous research in human psychology, social psychology, and other fields, and convey their ideas to users through metaphor, metaphor, metaphor, and association. The famous Bauhaus designer Bauhaus once said, “The role of visual design is to make humans and the world more understandable for people.” The information given by a product should be consistent with its own function and the wishes of its users.

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