[Chinese Packaging News] In recent years, with the continuous development of technology, wine production—from brewing to packaging—has gradually moved toward digitalization and automation. Alongside the deep integration of e-commerce systems into the wine industry, the adoption of these new technologies is becoming inevitable. This evolution is making truly personalized custom wine accessible to millions of households. What are the opportunities for personalized wine packaging? 1. Personalization and diverse consumption trends are becoming mainstream Currently, the main consumers of customized wines are the new generation of SoLoMoPe (Social, Local, Mobile, and Personalized) individuals born after the 80s and 90s. Their behavioral traits include social interaction, local preferences, mobile access, and personalization. This means that alcohol brands must adapt their marketing strategies to meet consumer needs across all touchpoints—social media, full sales channels, and daily life. Personalized demand is mainly reflected in three aspects: (1) Full interaction requires a sense of participation. For personalized wine packaging, it involves presenting custom graphics such as logos, images, or gifts on physical products, directly in front of the consumer’s eyes. (2) Community culture should foster a sense of belonging. The internet can quickly gather like-minded people. Individuals within a specific group naturally develop shared interests. Personalized wine packaging can symbolize this identity, serve as a gift, and even create a cultural trend. For example, some universities have their own branded wines, and certain organizations also produce exclusive wines. (3) Shareable, fun, and trendy. For instance, Jiang Xiaobai's alcoholic drinks feature unique labels that consumers can easily share with friends through platforms like WeChat and Weibo, creating buzz and engagement. 2. Major changes driven by the Internet The internet has revolutionized how people think and live, and business models are no exception. It enables direct connections between users and products (communication and connectivity). Brewmaster, for example, was among the first to solve the distribution issue, shifting from traditional local distributors to direct connections between wineries and consumers. The internet also allows businesses to quickly understand and collect user needs, responding efficiently (aggregation and fan effect). In the commercial value chain, the closer you are to the end-user, the more valuable your position becomes, and the easier it is to control the supply chain. Jiang Xiaobai, for instance, gathers users through various online channels, creating a strong fan base. Their marketing naturally aligns with the consumption habits of the new generation. When new consumer behaviors meet the internet, the real C2B (Consumer-to-Business) model emerges, marking the true entry into an era of individuality. At that point, the wine industry will be at the forefront, and personalized wine packaging will become the next big market opportunity. What are the challenges of personalized wine packaging? The biggest challenge lies in resolving the contradiction between personalized customization and industrial production, as well as building a personalized marketing software system based on the internet. Personalized wine packaging should have the following three key features: 1) low order thresholds, allowing even single bottles to be customized, with large-scale network orders; 2) production costs should not significantly exceed standard batch packaging; 3) short delivery times, generally within five days. These requirements demand high levels of automation, flexible production, and efficient order management in the packaging system. Although these standards are high, advancements in digital printing solutions in recent years have made the production process much more feasible. The mainstream configuration includes the HP Indigo 30000 digital press, which handles personalized printing for wine packaging. Combined with automated die-cutting and hot stamping machines, Gaudi Digital Synergy Printers, and Kama Digital Smart Sticking Box Platforms, the entire process of packaging design, post-press processing, and molding is streamlined. An intelligent personalized wine packaging system typically occupies 300–500 square meters and can be operated by 5–10 people. It supports full-process barcode and JDF control, offering high flexibility and zero waste, capable of handling orders ranging from one to tens of thousands of wine boxes. As for the development of the internet-based personalized marketing software system, it must be tailored to different wine brands. The DIY system and barcode generation tools related to packaging are already mature on both desktop and mobile platforms, forming a complete marketing ecosystem. Glazed Pot With Saucer , Ceramic Flower Pot With Saucer Attached Yixing Bocai Pottery Co.,Ltd , https://www.bocaipottery.com
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