Editor's Note: In June and July, as the summer entered, the home industry entered the traditional hard-wearing off-season, but the furniture, soft furnishings and lighting consumption that followed came to a peak. According to the survey, consumer complaints and consumer disputes in recent years have increased in the entire renovation process. In order to scan the current situation of the market, find out typical consumption problems, respond to industry problems, and provide consumers with effective consumption guidance, Sina Home Planning "Summer Decoration - Furniture Soft Pack Market Scan" series report.

Sina home Wang Jing Beijing report

Since the end of June, the owner's hardcover has come to an end and began to focus on purchasing furniture accessories, but consumer disputes have also increased. Among them, in the consumption of solid wood furniture, the controversy of the concept of solid wood and materials is the most concentrated, which is also the industry's persistent ills in the furniture industry.

Recently, Sina home reporters have secretly visited the main Beijing stores such as Actual Home, Jimei Home, Hongxing Meikailong, and Chengwaicheng. The reporter saw that most of the solid wood furniture products are labeled with labels, and the labels indicate the main materials used in the production of furniture. And auxiliary materials. But the reporter also found that the promoters of individual businesses have confused the concept of solid wood.

Ms. Sun, a consumer who lives in Dongcheng District, told reporters that she used a brand of solid wood furniture purchased at a home store. After use, the furniture partially cracked and the paint peeled off and found that the interior was a high-density compressed version.

Solid wood furniture doorway

In response to Miss Sun's question, the reporter interviewed Zhu Changling, chairman of the China Furniture Association. He said that solid wood furniture is divided into three types, pure solid wood, solid wood and wood-based panels and wood. Zhu Changling explained that for these classifications, merchants are not willing to say that consumers have a vague understanding, and merchants are not willing to say more, such as pure solid wood furniture, it sounds worse than a word, but the difference is big.

The reporter walked into the furniture store of “100% solid wood furniture” at the door of Hongxing Meikailong. The reporter said that he wanted to buy a solid wood desk and opened a drawer to view the wood inside, the color of the wood was gray, the corners were rough, and it was suspected that it was all solid wood. After the inquiry, the salesperson said with certainty that “it is absolutely solid wood.” At this time, the reporter saw the main material pine on the label, the auxiliary material miscellaneous wood, and asked what was the miscellaneous wood, whether it was a wooden particle board. The salesperson avoided answering. The reporter knocked on the side panel of the drawer and heard the sound was empty and continued to ask for material. The salesman said, "This is only the plate."

Although the complaints of the home industry in the first half of 2012 have not been counted by the China Consumers Association, complaints about irregular labeling of furniture labels still exist. In addition, Zhang Dezhi, deputy director of the Consumer Guidance Department of the China Consumers Association, reminded consumers that when buying furniture, consumers must first carefully understand the reputation of furniture manufacturers, furniture names, materials, specifications, and models. Second, we must also understand the three-package regulations and industry regulations on products and acceptable non-quality issues. Finally, once the quality of the purchased furniture products has occurred, the consumer can carry out reasonable and effective rights protection with the dealer according to the relevant regulations that he knows in advance.

Bad business confusion concept

An industry insider revealed that some sellers also use consumers' vague understanding of solid wood furniture. On the one hand, they claim that their furniture is solid wood furniture, on the other hand, they do not indicate that the products sold are solid wood. In order to cater to the consumer psychology, furniture sales personnel deliberately confuse the concept. Some refer to "solid wood veneer furniture" as "solid wood furniture", and some "slab wood combined with furniture" as "solid wood furniture", and even some very confidently pointed out that the solid wood content reaches a certain percentage is solid wood. Furniture.

Liu Chen, secretary-general of the Beijing Branch of the Beijing Market Association, said that solid wood furniture is relatively low in formaldehyde release and relatively environmentally friendly. The reason why the concept confusion is mainly due to the relatively broad standard of solid wood furniture.

Zhu Changling told reporters that solid wood furniture does not mean higher environmental protection. He suggested that consumers should not blindly pursue pure solid wood furniture. When purchasing furniture, they should still consume rationally. The practicality and environmental protection of furniture should be considered first. Zhu Changling also said that furniture is a daily necessities, a tool for people to sit and store, and what materials can be used to produce materials that can be used to use furniture.

Strong consumption of solid wood products

In the store, the reporter interviewed several consumers randomly, and 80% of consumers chose furniture for solid wood furniture, mostly because of their environmental protection, practicality and durability. For this phenomenon, Weng Shaobin, president of Shengxiang Floor, also told reporters that the current growth rate of solid wood products is relatively fast, which may be 25% this year and 30% next year.

In fact, solid wood furniture is not necessarily pure solid wood, you can use plates. The latest national standards for general technical requirements for wooden furniture promulgated by the relevant state departments in 2009 have stipulated that solid wood furniture refers to furniture made of solid wood sawn timber or solid wood panels and whose surface has been finished; or Such a substrate is made of solid wood veneer (wood veneer) veneer and then finished, including solid wood furniture, solid wood furniture, solid wood veneer furniture. It can be seen that some plates used in solid wood furniture are actually allowed by national standards. ( Text / Sina home Wang Jing )

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