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Backwardness once led to humiliation. More than a century ago, China lagged behind and was bullied by the world's great powers. Today, over a hundred years later, China has experienced rapid growth and development. This painful history taught us a hard lesson: progress is essential, and stagnation leads to being left behind.
The outdoor market is evolving rapidly every day. Compared to Western countries, China’s outdoor industry started later, but its growth has been impressive. Nowadays, outdoor activities are closely linked with high-tech internet products. Outdoor enthusiasts use mobile apps to stay updated on the latest trends in gear; retailers manage inventory and purchases through integrated systems; brands connect with consumers and gather feedback through online forums. The expanding outdoor market signals the arrival of the smart outdoor era.
At the Nanjing Asia Outdoor Exhibition, Tianjin Qijia II Technology Co., Ltd. made a strong impression with its smart products, bringing innovation and technology to the event. On July 24, 2015, Qijia held a press conference announcing its O2O upgrade for smart outdoor solutions and the outdoor industrial chain.
At the event, Mr. Li Wei, Director of the Asia Outdoor Exhibition Project, opened the conference with an insightful speech. Mr. Ulf, CEO of Btwentyfour AG, shared his entrepreneurial journey and vision for the Btwentyfour project. Ms. Jingjing Zhang, Marketing Director of Gorethes China, expressed her enthusiasm for the seven-plus-two projects, highlighting their potential in the smart outdoor space. Finally, Mr. Yin Yanjun, founder and CEO of the seven-plus-two project, introduced the concept of smart outdoor, emphasizing how connecting different parts of the industry can create greater power and efficiency.
He also provided an overview of current initiatives, including B24, the seven-plus-two mall, and the business communication system. The theme of "unity" and "power" reflected the idea that integrating the entire outdoor industry through smart products can lead to stronger collaboration and innovation.
Mr. Ulf shared his personal story of building Btwentyfour, while Ms. Zhang expressed her confidence in the future of smart outdoor solutions. Mr. Yin detailed the company's vision and how it aims to transform the outdoor experience through technology.
The audience was fully engaged, showing great interest in the new developments. After the event, brand representatives, shop owners, and professionals gathered for group photos, looking forward to the official launch of the September 7 Plus 2 Business Cloud.
This event marked a turning point in the outdoor industry, signaling the start of a smarter, more connected future. With continued innovation, the smart outdoor era promises to bring better experiences and opportunities for all.