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Backwardness once led to humiliation. More than a century ago, China lagged behind and was bullied by the world's great powers. Today, over a hundred years later, China has risen rapidly. This painful experience has taught us that being left behind means suffering. Now, the outdoor market is evolving every day. Compared to Western countries, China's outdoor market started late, but it has developed at an impressive pace. Nowadays, outdoor activities are closely linked with high-tech internet products. Outdoor enthusiasts use mobile apps to stay updated on the latest trends in outdoor gear; stores and agents manage inventory and purchases through integrated systems; brands connect with retailers and receive feedback through online forums. The growing outdoor market marks the arrival of the smart outdoor era.
At the Nanjing Asia Outdoor Exhibition, Tianjin Qijia II Technology Co., Ltd. showcased its smart products, bringing a touch of innovation to the event. On July 24, Qijia held a press conference to announce the O2O upgrade of the 2015 smart outdoor industry chain.
At 2:00 PM on July 24, 2015, the press conference officially began. Mr. Li Wei, Director of the Asia Outdoor Exhibition Project, opened the event with a speech. Then, Mr. Ulf, CEO of Btwentyfour AG, shared his entrepreneurial journey and initial vision for the Btwentyfour project. Ms. Jingjing Zhang, Marketing Director of Gorethes China, expressed her strong interest in the Btwentyfour project and other initiatives under the seven-against-two framework. Finally, Mr. Yin Yanjun, founder and CEO of the seven-plus-two project, delivered a speech. He elaborated on the concept of smart outdoor, introducing current projects like B24, the seven-plus-two mall, and the business communication system. The theme of "unity" emphasized the power of integrating the entire outdoor industry chain through smart technology, making it stronger through connection and collaboration.
Mr. Ulf shared his personal story of building the Btwentyfour project from scratch.
Gore’s General Zhang expressed enthusiasm about the future of smart outdoor technology brought by the seven-plus-two initiative.
Yin Yanjun, founder of Qijia II Technology, provided detailed insights into the future of smart outdoor experiences.
The audience was fully engaged, listening attentively throughout the event.
Leaders from across the outdoor industry gathered to celebrate the dawn of the smart outdoor era. We look forward to the official launch of the September 7 Plus 2 Business Cloud, which promises to revolutionize the outdoor industry.
At the end of the press conference, brand executives, shop owners, and professional attendees came together for a group photo, marking the beginning of a new chapter in the smart outdoor sector.