Looking back on the development history of office furniture marketing, looking at the national furniture monopoly model, furniture sales experience from no marketing to marketing, from no specialty stores to specialty stores, from small shops to large shopping malls, from local areas to all over the country, from low-end furniture From high-end furniture, from furniture products to office supplies, from the primary market to the tertiary market, from a single product to a series of products, from quality to heavy brand, from branding to cultural communication. How is the current furniture store changing, can you open a new chapter and find a new way out?

Experiential professional stores are becoming mainstream

Most furniture stores do not include office furniture, even if there is no promotion as a key point, and the large-scale professional office furniture store like the office environment display experience mall in the North District of Shunlian Furniture City is also the only remaining. Throughout the environment of office furniture stores in various districts, it is not difficult for consumers to find that the traditional layout of the food stalls has become less and less, replaced by a carefully renovated, modern and functional office layout. The reporter observed that the current furniture store environment has gradually evolved into an experiential situation exhibition hall. The store environment is paying more and more attention to the feelings of consumers, emphasizing comfort and experience, and convenient shopping.

Thematic situational experience is truly vivid

The theme of the experiential showroom is that it combines the advantages of many products to simulate the real office environment. This sales model better reflects the matching, application and display of office furniture. It is an intuitive consumption mode, which is easy to cause consumers' desire for consumption and is conducive to consumers' choice. Each area has a corresponding theme, according to style, simple style, European style, rural style, fashion style, classic style, etc.; according to the position level, the president's office, manager's office, staff office; according to departmental functions, financial office, front desk, Scenes such as screens, conference rooms, banquet rooms, lounges, etc., simulate the corresponding office mode to place different combinations of office appliances, highlight the brand's superior products, unique style, and the style and layout of the office scene are also clear.

Solution experience is coming soon

The optimization solution for the office environment has always been difficult for consumers, and the emergence of the theme situational experience professional office furniture store has solved the problem of consumers. The professional office furniture store has a comprehensive combination of space planning. Decorative accessories, color aesthetics, lighting applications, and even metaphysical theories, in the broad office furniture field, the theme of the office "model room", to give consumers a variety of reference templates to achieve the entire "space, furniture and people" three Harmony and unity between the two, this new and special display mode allows consumers to have a clearer concept of the office environment, helping consumers to easily purchase. The experiential office furniture store can be said to be a historical change in the furniture industry and an irreversible trend in consumption.

Since the many advantages of the theme situational experience store model meet the needs of modern people's work and life, it has become one of the development trends of many office furniture stores. Office furniture and office environment professionals believe that the future office furniture stores will tend to be intelligent. Modern, experiential, and can be experienced in the shape of the office after the formation. The theme situational experience professional office furniture store will give customers a new experience and experience, making the original very boring and boring office furniture purchase become a very comfortable and enjoyable.

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